Experlogix Brand Kit
Access Experlogix logos for presentations, campaigns, events, partner materials, and digital use. Use the primary logo whenever possible and choose alternate versions only when layout, contrast, or format requires it.
Logo Downloads
Experlogix logo files
SVG is best for websites and scalable digital use. PNG is best for simple presentation or document use.
Typography
Object Sans brand typeface
Object Sans
Use Object Sans for approved Experlogix marketing collateral, campaign assets, digital creative, event materials, and designed brand communications.
Typeface usage guidance
Object Sans should be used for brand and marketing materials when the font is available and approved for the project.
For Microsoft Word, PowerPoint, and everyday business documents, use Aptos as the system typeface.
Quick Reference
Keep the Experlogix brand clear, consistent, and easy to use.
These guidelines replace the downloadable brand booklet on this page while keeping the most important brand rules available directly on the website.
Protect the logo and use the right version for the layout.
The Experlogix logomark and wordmark should stay unified. Use simple or solid backgrounds so the logo remains legible.
Maintain 25% clear space
Keep an area of isolation around the logo equal to at least 25% of the logo’s height on all sides. Do not place text, images, or graphics inside this space.
Keep the logo intact
Do not change the spacing, proportions, colors, or relationship between the “e” and the wordmark. Do not warp or skew. Do not add taglines or other adornments.
Use simple backgrounds
Place logos on clean, solid, or low-detail backgrounds to protect contrast and readability.
Use stacked only when needed
The stacked logo is for layouts where the primary horizontal logo does not fit well.
Use the “e” carefully
The logomark may be used when the full logo is too large, such as favicons, watermarks, or small-space use cases.
The Experlogix brand color palette.
Indigo and White are the primary brand colors. Secondary colors support the system. Sunflower should be used sparingly for highlights, icons, and small design details.
Primary Palette
The main corporate palette should carry the majority of Experlogix branded materials.
Secondary + Tertiary Palette
Use these colors for supporting areas, UI states, backgrounds, and small highlight moments.
Use approved color pairings for readable content.
Contrast ratings help determine which color combinations are safe for text, large text, icons, callouts, and long-form content.
Core accessibility pairings
Use these pairings when placing text or interface elements on brand colors.
Ice AAA
Arctic AA
Azure AA
Sunflower AAA Text on Indigo
Ice AA
Arctic AAL
Sunflower Large Text AA Text on Royal
Indigo AA
Royal AA Dark text on Ice
Indigo AA Dark text on Azure
Indigo AA Dark text on Arctic
Ice AAA
Arctic AA
Azure AA
Sunflower AAA Text on Midnight
Questions about using the Experlogix brand?
Contact the marketing team for logo approvals, partner co-branding, event materials, vendor requests, or help choosing the right asset.