11 Best B2B eCommerce Platforms in 2024 For Wholesalers, Distributors, and Online Retailers (+ Checklist)

If you’re not already taking advantage of digital commerce for your B2B brand, you’re 100% missing out on new sales. But we understand the struggle. Most standard ecommerce platforms were designed for B2C retail and have all the bells and whistles you need to sell to everyday consumers.

They don’t have the elements you need to sell to businesses, like bulk orders and customer-specific pricing—or, they do, but you have to create a Frankenstein’s monster of integrations just to make it possible.

This is why a dedicated B2B ecommerce platform is a smart investment. They were built especially to cater to the unique needs of wholesalers and distributors, providing features that B2C solutions just don’t have.

While the right solution will depend on your business needs, most businesses will want something reliable, built for the long haul, and capable of everything from managing bulk orders to integrating with your existing business systems. Jump down to the checklist below to guide your decision and ensure you choose a platform that will drive your business success.

1. Experlogix Digital Commerce

Experlogix Digital Commerce is specifically designed for complex B2B operations—it easily handles large product catalogs and intricate pricing structures. The platform integrates seamlessly with major ERP systems, like SAP Business One and Microsoft Dynamics 365, allowing real-time updates of stock levels, pricing, and customer information.

The beauty of B2B digital commerce is the ability for consumers to shop around the clock, and with Experlogix, shoppers can place orders anytime and anywhere. As well as automating key sales processes to minimize human error, Experlogix’s B2B element has a ton of customizable features ideal for wholesalers and distributors—we’re talking bulk ordering, tiered pricing, and customer-specific catalogs.

Why Choose Experlogix Digital Commerce?

• Unique, engaging shopping experiences. Features like dynamic pricing, personalized recommendations, and integrated analytics help you understand and optimize your store to attract new B2B customers and bring back previous buyers.
• Get set up and started in no time. Unlike many B2B platforms with an extensive setup process, Experlogix offers a quick, out-of-the-box solution to focus on what you do best without getting bogged down in technical details.
• It scales with you. As your business grows, so will your website. Experlogix digital commerce expertly handles more traffic and expanding product lines without compromising performance.
• Integrates with your existing tools. Experlogix connects with your existing CRM, ERP, and other business systems to streamline operations and give you a unified view of your business.
• Hands-on support and training resources. You’re never on your own—Experlogix’s dedicated customer service team is always ready to help you solve any issues as quickly as possible.

Key info:

• Pros: Rapid deployment, customizable, scalable, excellent integration capabilities.
• Cons: May require initial investment in learning and setup.
• Pricing: Contact Experlogix for detailed pricing information and a free demo.

2. Shopify Plus

Shopify Plus is a powerful ecommerce platform tailored for large-scale B2B and wholesale operations. It offers all the ease of use and flexibility of Shopify but with additional features designed for high-volume businesses. With Shopify Plus, you can quickly set up an online store, manage bulk orders, and handle complex pricing models. The platform supports multiple storefronts, making it ideal for businesses operating in various markets or regions.

Why Choose Shopify Plus?

• It’s scalable and easy to customize. Use drag-and-drop editors to personalize your storefront all while Shopify handles the backend, whether you’re selling thousands of products or managing intricate supply chains.
• Integrate with third-party apps. Shopify has a library of apps for all sorts of activities, including CRM and ERP systems, email marketing platforms and acquisition tools.
• It’s secure. Shopify Plus offers advanced security features and compliance certificates so your data and transactions are secure at all times.
• Get dedicated support. Benefit from personalized account management and 24/7 priority support to get issues addressed and solved quickly.

Key info:

• Pros: Scalable, customizable, excellent integration capabilities, dedicated support.
• Cons: Higher cost compared to standard Shopify plans.
• Pricing: Starts at $2,000/month.

3. BigCommerce B2B Edition

BigCommerce B2B Edition is a powerful tool for wholesale, B2B, and distributor businesses because it simplifies complex operations while improving the customer experience. It offers features like shared shopping lists, corporate account management, and an invoice portal, which make it easier for B2B buyers to place orders and manage their accounts.

The platform also allows for customized pricing and catalogs for different customer groups, streamlining the sales process for distributors. With its mobile-friendly design and quick order capabilities, it caters to the modern B2B buyer’s need for speed and convenience.

Why Choose BigCommerce for Digital Commerce?

• Multiple integrations. BigCommerce seamlessly connects with most ERP tools, CRMs, and other essential business systems.
• Supports multiple payment methods. Give customers the power to choose how they pay and what shipping options they prefer.
• Detailed analytics and reporting tools. Get deep insights into your business performance so you can make informed, growth-driven decisions.
• It’s scalable. Like the other B2B commerce platforms here, BigCommerce grows with your business. It can easily handle increasing volumes of orders and expanding product lines.

Key info:

• Pros: Tailored for B2B, excellent integration capabilities, powerful analytics, scalable.
• Cons: Higher cost compared to standard ecommerce websites.
• Pricing: Contact BigCommerce for detailed pricing information.

4. Adobe Commerce

Adobe Commerce (formerly Magento) is an excellent choice for wholesale, B2B, and distributor businesses because of its powerful and flexible features tailored for complex operations.

The platform offers customizable catalogs, advanced pricing options, and customer portals that allow business customers to manage their accounts, track orders, and set up multiple buyer roles with specific permissions. It supports large product catalogs, high transaction volumes, and seamless integration with existing business systems like ERPs and CRMs. Adobe Commerce also enables multi-channel selling, supporting both B2B and B2C operations from a single platform, which is ideal for businesses looking to expand their reach to a business audience.

Why Choose Adobe Commerce?

• It’s flexible and scalable. Adobe Commerce’s biggest selling point is its scalability. It can handle large volumes of products and traffic—great for big companies and enterprises.
• Access handy marketing tools. Adobe Commerce comes with advanced SEO and marketing tools to help you attract and retain customers.
• Get detailed analytics. The reporting features give you deep insights into your store’s performance so you can make the best decisions moving forward.

Note: While Adobe Commerce has all the bells and whistles an enterprise business might need, it often requires technical expertise to set up and manage. For this reason, many businesses choose to hire developers or agencies to handle their Adobe stores.

Key info:

• Pros: Unmatched customization, highly scalable, advanced SEO and marketing tools, detailed analytics.
• Cons: Steep learning curve, requires technical expertise or professional help, higher setup and maintenance costs.
• Pricing: Open Source version is free; Adobe Commerce pricing varies based on business needs.

5. WooCommerce

WooCommerce is the go-to ecommerce platform for businesses already using WordPress. As a WordPress plugin, WooCommerce integrates seamlessly with your existing site, allowing you to maximize the full capability of WordPress while adding powerful ecommerce functionality. This platform is incredibly flexible, offering a wide range of plugins and themes to customize your store. Whether you’re a small business or a large enterprise, WooCommerce can be tailored to fit your specific needs.

Why Choose WooCommerce?

• It’s very affordable. The biggest selling point of WooCommerce is its price. The core plugin is free, which is great for budget-conscious businesses. However, if you want to unlock its full potential, you might need to invest in premium (paid-for) plugins.
• Multiple payment gateways. Let customers choose which payment methods to use and which shipping options they prefer.
• Helpful marketing tools. WooComerce has strong SEO capabilities that help you improve your site’s visibility in the search results.

Note: WooCommerce relies heavily on WordPress, so it helps if you’re familiar with this CMS. While it offers a great deal of flexibility, it can be challenging for beginners to set up and manage without some technical knowledge.

Key info:

• Pros: Highly flexible, cost-effective, seamless integration with WordPress, strong SEO capabilities.
• Cons: Requires technical knowledge for setup and management, potential costs for premium features.
• Pricing: Core plugin is free; additional costs for premium plugins and themes.

6. NetSuite SuiteCommerce

NetSuite SuiteCommerce is often an excellent choice for wholesale, B2B, and distributor businesses because it offers a complete, all-in-one solution that combines online selling with essential business operations. It seamlessly integrates ecommerce with inventory management, order processing, and customer relationship tools, all within a single system. This gives you real-time updates of product availability, pricing, and customer information across all channels.

The platform is geared toward B2B brands, with features like custom pricing for different customers, bulk ordering options, and self-service portals where business clients can manage their accounts, view order history, and reorder easily.

Why Choose NetSuite?

• B2B know-how. SuiteCommerce was designed to handle complex B2B operations and comes with features like customer-specific pricing, bulk ordering, and advanced inventory management.
• Multiple storefronts and channels. You can manage various business lines or international markets from one dashboard.
• Powerful analytics. Gain valuable insights into your business performance through the suite of reporting tools.
• It’s scalable. The platform can grow with your business. It easily handles increased traffic and large product lines without compromising performance.

Note: SuiteCommerce has so many advanced features, which is great for enterprise companies on the rise. However, this does mean it comes with a higher price tag and often requires significant investment upfront.

Key info:

• Pros: Integrated with NetSuite ERP, designed for complex B2B operations, scalable, robust analytics.
• Cons: Higher cost, significant investment in implementation and customization.
• Pricing: Contact NetSuite for detailed pricing information.

7. OroCommerce

OroCommerce is a great platform for wholesale, B2B, and distributor businesses because it has a suite of features specifically designed for their needs. It includes pricing for different customer segments, complex product catalogs, and advanced workflow automation, making it easier to manage large-scale operations. The platform is highly customizable, which helps businesses tailor it to their unique needs, and it integrates seamlessly with other systems like ERP and CRM. This helps streamline operations, improve efficiency, and provide a better buying experience for business customers.

Why Choose OroCommerce?

• Easy CRM integration. OroCommerce includes a built-in CRM, OroCRM, which helps you manage customer relationships and gain deeper insights into customer behavior.
• Multiple payment options. Cater to diverse customer needs with various payment and shipping options.

Note: There can be a steep learning curve when setting up OroCommerce. The platform is designed for businesses with specific—and often complex—needs, which means it’s not always the best choice for smaller or less experienced business owners.

Key info:

• Pros: Designed for B2B, highly customizable, robust CRM integration, supports complex workflows.
• Cons: Complex setup and management, not ideal for smaller businesses.
• Pricing: Contact OroCommerce for detailed pricing information.

8. SAP Commerce Cloud

SAP Commerce Cloud is specifically designed to handle complex B2B operations. The platform offers advanced features like customer-specific pricing, detailed product management, and support for multiple sales channels, which are crucial for B2B transactions.

It seamlessly integrates with other SAP systems, giving businesses a complete view of their operations and providing real-time updates on inventory, pricing, and customer information across all systems. SAP Commerce Cloud also comes with powerful tools for managing large product catalogs, handling bulk orders, and creating personalized customer experiences for business customers.

Why Choose SAP Commerce Cloud?

• It’s scalable. SAP grows with you, making it suitable for large enterprises with extensive product catalogs and high transaction volumes.
• Powerful analytics and personalization tools. Deliver tailored experience to individual customers and use real-time insights to improve your business performance.
• It’s secure. The platform comes with robust security features so your data and transactions are always protected.

Note: SAP Commerce Cloud requires a significant investment in terms of cost and implementation effort. It’s best suited for large businesses with the resources to manage and customize it.

Key info:

• Pros: Comprehensive B2B features, scalable, integrates with SAP solutions, powerful analytics and personalization.
• Cons: High cost, complex implementation and management.
• Pricing: Contact SAP for detailed pricing information.

9. Optimizely Configured Commerce

Optimizely is a flexible and scalable ecommerce platform designed for B2B businesses. The platform offers a wide range of essential features, including advanced product management, customer-specific pricing, and multi-channel support. Optimizely Configured Commerce integrates seamlessly with other Optimizely solutions, providing a comprehensive digital experience platform.

Why Choose Episerve Commerce?

• Heavy emphasis on personalization. One of the biggest selling points of Optimizely Configured Commerce is its personalization features, including tailored product recommendations and customized marketing campaigns.
• Deep analytics. Gain insights into your business performance with powerful reporting tools.
• It’s scalable. Optimizely Configured Commerce was designed for scalability, which means it’s great for large enterprises with complex requirements.

Summary:

• Pros: Flexible and scalable, strong focus on personalization, comprehensive feature set, robust analytics.
• Cons: Complex setup and management, may require professional services.
• Pricing: Contact Optimizely for detailed pricing information.

10. Salesforce B2B Commerce

Salesforce B2B Commerce is a powerful ecommerce platform designed to meet the needs of B2B businesses. Built on the Salesforce platform, it offers seamless integration with Salesforce CRM and other Salesforce solutions, providing a unified view of your business and customer interactions. Salesforce B2B Commerce supports complex B2B processes, including bulk ordering, contract pricing, and account-based management.

Why Choose Salesforce B2B Commerce?

• Easy personalization tools. One of Salesforce’s standout commerce features is its ability to personalize experiences. It uses AI and machine learning to deliver tailored journeys, from product recommendations to targeted marketing campaigns.
• Advanced analytics and reporting. Gain insights into your business performance and optimize your operations with detailed insights into who your customers are and why they buy from you.
• It’s fully scalable. Salesforce’s B2B commerce element is ideal for large enterprises with complex product catalogs.

Note: like some of the other enterprise-led B2B solutions here, Salesforce B2B Commerce can be complex to set up and manage. You may need to invest in professional help or have in-house technical expertise on hand to make the most of its capabilities.

Key info:

• Pros: Seamless integration with Salesforce, strong personalization capabilities, scalable, advanced analytics.
• Cons: Complex setup and management, may require professional services.
• Pricing: Contact Salesforce for detailed pricing information.

11. Infor Nexus

Infor Nexus is a cloud-based ecommerce platform designed for B2B and supply chain management. The platform offers a range of features tailored to the needs of wholesalers, distributors, and manufacturers, including advanced product management, customer-specific pricing, and multi-channel support. Infor Nexus integrates seamlessly with other Infor solutions, providing a unified view of your business and streamlining operations.

Why Choose Infor Nexus?

• It focuses on supply chain visibility. Infor Nexus is great for optimizing the back end of your ecommerce business thanks to real-time visibility into your supply chain so you can track orders, manage inventory, and optimize logistics.
• Detailed reporting and analytics tools. Gain quick insights into your business performance and use this data to make better, more strategic decisions.
• It’s scalable. Infor Nexus’ ability to scale with you means it can grow as you do. It can handle a spike in orders and an influx of traffic without losing speed or performance.

Key info :

• Pros: Strong supply chain visibility and collaboration, seamless integration with Infor solutions, scalable, robust analytics.
• Cons: Complex setup and management, may require professional services.
• Pricing: Contact Infor for detailed pricing information.

Checklist for Deciding on the Best Ecommerce Platform

1. Assess Your Business Objectives:

• Do you need B2B, wholesale, or distributor-specific features?
• Are you primarily focused on large-scale operations or complex workflows?

2. Understand Your Target Audience:

• Who are your primary customers?
• What kind of user experience do they expect?

3. Evaluate Content Management Needs:

• How often will you update your product catalog?
• Do you need dynamic pricing or personalized recommendations?

4. Consider User Experience:

• Is the platform user-friendly for both customers and administrators?
• Does it offer a seamless and intuitive shopping experience?

5. Plan for Scalability:

• Can the platform handle growth in traffic and product lines?
• Is the infrastructure robust enough to support expansion?

6. Check Integration Capabilities:

• Can the platform integrate with your existing CRM, ERP, and other systems?
• Does it support multiple third-party applications for extended functionality?

7. Review Cost and Maintenance:

• What are the initial setup and ongoing maintenance costs?
• Are there additional costs for premium features or professional services?

8. Consider Implementation Time:

• How quickly can you deploy the platform?
• Does it offer rapid, out-of-the-box solutions?

9. Analyze Security and Compliance:

• Does the platform provide advanced security features?
• Is it compliant with relevant industry standards and regulations?

10. Check for Support and Resources:

• What level of customer support is available?
• Are there training resources and documentation to assist you?

11. Evaluate Analytics and Reporting:

• Does the platform offer comprehensive analytics and reporting tools?
• Can you gain valuable insights into your business performance?

By using this checklist, you can systematically evaluate each ecommerce platform and choose the one that best fits your business needs and goals.

Ready to add a digital commerce element to your B2B business? Book a demo with Experlogix to see what it can do for you.