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Online forms allow companies to connect with leads, process orders, and assess customer satisfaction. But not all forms are equal. In fact, some are much more effective than others.
Why is that? The questions you ask and the design elements you use will help determine the success of your forms. But if you really want to step up your game in this area, you need an interactive web form builder. This tool will increase your leads, conversions, and profits.
Keep reading to learn what interactive form builders are, how they can benefit your business, the best free and paid options in this category, and how to choose the right tool. Let’s go!
What is an Interactive Web Form Builder?
An interactive web form builder is a software application that allows users to create dynamic online forms that engage website visitors and collect more valuable data.
Unlike static forms, interactive forms can adapt to user input. For example, if a customer selects “new customer” on a registration form, additional fields for company name and address might appear. This personalized approach improves user experience and enables more relevant data.
Interactive web form builders can be used to create lead generation forms, registration forms, order forms, payment forms, customer feedback surveys… The list goes on and on.
How Will an Interactive Web Form Builder Benefit Your Brand?
Most companies create online forms for data collection purposes. But interactive web forms will give you more than information. They’ll also enhance the user experience and increase your forms’ conversion rates. Let’s dig deeper into these important benefits:
Better User Experiences
Interactive forms allow businesses to tailor questions based on user behavior and preferences.
For example, you might ask website visitors something like, “What kind of business do you work for?” You can then offer different responses to people who respond with “Startup” than people who answer “Fortune 500“. Doing so will only improve the user experience.
Think about it: we all want personalized attention online. We don’t want to see products, services, or content that apply to other people. We want options that apply directly to our needs. Interactive forms give website visitors better experiences by ensuring relevant interactions.
Real-Time Feedback
Interactive forms also give website visitors real-time feedback and validation.
As they input information into your form, they’ll receive data regarding the accuracy of their entries. Some will even suggest corrections. This speeds up the administration process for potential customers, which reduces abandonment rates and increases conversions.
A quality interactive form maker will also include a progress bar. How many more questions must website visitors answer before they can claim the freebie you’ve promised them? A progress bar will tell them, while keeping them motivated to share their personal details.
Higher Conversion Rates
Last but not least, interactivity boosts engagement, which increases form submissions. In other words, use an interactive web form builder and enjoy more leads, sales, and success.
Why is that? Because interactive forms encourage users to actively participate in the data entry process—something that static forms can’t do. As we just talked about, features like conditional logic, dynamic fields, and personalized messaging help create a more unique experience for users. This elevated experience will definitely benefit your brand.
The Best Free Online Form Creator Tools
Want to create a stellar online form without spending a chunk of change? The three tools below provide basic functionality and features, which you can use to create forms on a budget.
Google Forms
Google Forms is probably the most popular free online form builder on the market. It makes sense. It’s a versatile tool for collecting data through custom forms and surveys.
Google Forms also offers a user-friendly interface, which allows users to easily create and distribute forms for various purposes. Want to build lead generation quizzes? Secure event registrations? Collect customer feedback? Google Forms is a solid tool for these use cases.
Also worth mentioning, Google Forms supports numerous question types, personalized designs, and real-time response tracking. On the downside, Google Forms isn’t nearly as customizable as many paid tools. As such, it doesn’t allow users to build complex surveys.
Jotform
Next up, Jotform.
This online form builder offers free and paid plans. So in theory, your company could start building forms for $0, then upgrade to a paid plan when you need advanced features.
If there’s one thing Jotform is known for it’s the tool’s form template library. Access templates to create contact forms, registration forms, and surveys in a snap. Just as important, editing said templates is a breeze thanks to Jotform’s easy-to-use drag-and-drop interface.
In addition to its template library, Jotform also offers conditional logic, payment integrations, and extensive customization features. (Some of these features might not be available on the free plan.) Just known, Jotform offers a lot of functionality, which can be overwhelming to new users.
Typeform
Then there’s Typeform, a strong online form builder known for its one-question-at-a-time format and customizable design options, as well as the positive user experience it provides.
Like Jotform, Typeform offers free and paid plans. Unlike Jotform, Typeform’s free plan is extremely limited. In fact, you’ll need to upgrade to a paid plan to create anything other than basic intake forms. Still, it’s nice to have a free option if you’re just starting out.
If you do decide to upgrade, you’ll have access to top level features like conditional logic, a variety of question types, and integration with popular apps. Combine these features with Typeform’s stellar interface and you have a great tool—just as long as you don’t need to collect large amounts of complex form data. Typeform isn’t known to excel in this area.
The Best Paid Online Form Creator Tools
While some online form builders offer free plans, others require payment to access their full range of features and capabilities. These paid tools often provide advanced functionality, greater customization options, and higher limits on form submissions. Let’s take a look!
Experlogix
As experts in form automation and optimization, Experlogix understands the nuances of converting leads into customers. The platform’s powerful forms builder is not just a tool, it’s a strategic asset designed to maximize your conversion potential at every stage of the pipeline.
Once you sign up for Experlogix, you’ll have access to custom designs, multiple form elements, interactive features, and responsiveness (so your forms work on every device.) All of these things will help you enhance user engagement, improve data accuracy, and drive conversions.
Beyond user experience, the Experlogix web form builder integrates seamlessly with existing CRM and ERP systems. This integration allows users to collect data, then automatically sync it with their backend systems in real-time. By eliminating manual data entry and maintaining data consistency across platforms, your business can streamline operations and focus on growth.
Formstack
Formstack is a robust online form builder that caters to businesses of all sizes.
Some of its more impressive features include conditional logic, A/B testing, and integrations with popular apps. Though the tool’s customization options are also a top selling point. Because of these things, Formstack can help create complex forms and workflows for different companies.
We should also mention the fact that Formstack enables users to collect online payments. If you want to integrate forms into your checkout process, this is a solid tool.
While Formstack may seem like a can’t-beat platform, it does have one drawback: its price. Monthly payment plans start at $99 a month, which may be out of reach for some brands.
Feathery
Feathery allows users to create custom forms using a simple drag-and-drop interface. As such, it’s ideal for businesses seeking to capture leads, collect customer feedback, and conduct surveys, while tailoring the customer experience to meet specific brand standards.
Like many of the other tools we’ve reviewed in this article, Feathery includes conditional logic, which will allow you to personalize your forms to various website visitors. It also comes with data validation features and integrates with other apps you probably use on a regular basis.
However, Feathery might have a steeper learning curve due to its advanced customization options, and its pricing plans may be less suitable for smaller businesses.
How to Choose an Online Form Builder for Your Company
There are a bunch of online form builders on the market. Which one is right for your company? Follow this five-step process and you’ll have the answer to that question:
Identify Your Budget
First, choose a realistic budget.
How much are you willing to spend on an online form builder for your company? Don’t waste time looking at options that are beyond your financial reach. That’s not productive.
Instead, identify the amount of money you’re willing to put down for this kind of tool. Then eliminate every app that costs more than you can afford. (And if you already have your heart set on an expensive tool, know that you can upgrade in the future when you have more cash.)
Evaluate Features
Now that you’ve given yourself a budget, you can evaluate features. What do you need your online form builder to do? Not every platform will have the features you want and/or need.
For example, you might want to create registration forms. Or collect online payments via your form builder. Or tailor the look and feel of your forms with extensive customization options. Do your research to learn what different apps can and can’t do. This will help you pick the right one.
Pro tip: make a list of must-have features and nice-to-have features. Form builders that don’t offer must-have features should be automatically removed from your list. Form builders that don’t offer nice-to-have features should be compared to one another to assess their viability.
Read Online Reviews
At this point, you’ve chosen a budget and analyzed feature sets. Your original list of potential form builders should be a lot smaller now. The next step is to read online reviews.
What do other people think of the tools on your short list? Are they easy to use? Can they complete the tasks they’re supposed to? How’s the customer support team? Online reviewers have real-world experience with the solutions you’re considering. Take their opinions seriously.
But don’t only look at star ratings. Learn why each reviewer gave the app the score they did. This will help you determine how valid their thoughts are to your decision-making process.
Sign Up for Free Trials
Next, sign up for as many free trials as you can.
This will give you real-world experience with each form builder on your list. As important as online reviews are, they can’t compare to using a specific piece of software for yourself.
What if a provider doesn’t offer a free trial? In that case, ask the provider’s sales team for a product demo. This will let you see the form builder in action. It will also give you a chance to ask the sales rep questions. Because of this, product demos can be incredibly valuable.
Make a Final Decision
There’s only one thing left to do: pick an online form builder for your company.
If you’ve completed steps one through four, this should be easy. Simply choose the app that fits your budget, includes all of your must-have features, is well-reviewed, and you enjoy using.
There’s bound to be one app that rises above the rest. But if not, consider each app’s integration options. Then choose the tool that will play nice with the rest of your tech stack.
Elevate Your Digital Strategy with Experlogix
The right interactive web form builder will help your company generate more leads, make more sales, and/or offer a better customer experience. As such, form builders are essential tools.
Here’s the good news: you now know exactly how to choose the right form builder for your company. Just follow the five-step process above. If you identify your budget, evaluate features, read online reviews, and sign up for free trials, you’ll almost certainly make the right decision.
Still stumped? Not to worry! Give the Experlogix online form builder a try. Our platform has all of the features you need to succeed. This is especially true if you work in the manufacturing or wholesale industry, as we regularly help these kinds of businesses grow and succeed.
Schedule a strategy call with our team today to learn more about our form builder. We’d be happy to assess your needs and create a tailored demo for you to review.
