We Tested 10 of The Best CPQ Solutions and Here’s Our Review [February 2025]

Sales teams today are under more pressure than ever to move fast, close deals, and avoid costly errors. 

But many still struggle with inaccurate quotes, which is an absolute deal-killer. 

When your pricing isn’t clear, your approvals take too long, and your quotes aren’t aligned with production capabilities, you’re practically inviting customers to walk away. 

This is where CPQ (Configure, Price, Quote) software comes in. 

What’s Changed in CPQ in 2025? 

CPQ has always been about speeding up sales and delivering accurate prices, but in 2025, things are a bit different. 

AI now plays a critical role in actively suggesting better pricing strategies based on historical data. Companies are no longer just configuring quotes, they’re optimizing them based on a unique set of criteria. 

But while CPQ in 2025 can do so much more than it used to, businesses still fall into a common trap: they pick a CPQ solution because it’s the biggest name on the market, not because it actually fits their needs. 

As a result, they end up spending more money than necessary on complex integrations that don’t solve their core problems. 

If you want a CPQ system that actually works, you need one that: 

• Integrates seamlessly with your existing CRM and ERP
• Doesn’t need a ton of customization (it’s basically out-of-the-box)
• Supports your sales process without you needing to do a complete overhaul 

Just FYI: this isn’t your average CPQ software overview. 

Sure, we’re covering 10 of the best CPQ software on the market this year, but this guide will also show you how to choose the right CPQ software for your business, as well as the biggest mistakes companies make when choosing what software to use. 

Tired of Slow, Error-Prone Quotes? That’s Why CPQ Exists

CPQ software (Configure, Price, Quote) helps sales reps generate fast, accurate quotes for configurable products. It automates the entire sales process—from tailoring products to pricing configurations to generating branded quotes—so your team closes deals faster.

The CPQ process in three steps:

1. Configure: Sales reps customize products based on customer needs.
2. Price: Pricing models calculate costs, discounts, and margin rules.
3. Quote: The system generates branded, error-free quotes with terms and payment details.

Why CPQ Isn’t Just Nice to Have — It’s a Revenue Multiplier

Without CPQ, sales teams might struggle with: 

• Pricing errors. Different teams price products differently, which can be confusing and lead to lost revenue. 
• Slow quote approvals. Approvals that require multiple people’s input can cause bottlenecks. 
• Lost deals. If you can’t provide a fast, accurate quote, a competitor will. 

 How to Choose the Right CPQ for Your Business

Most companies choose a CPQ solution based on brand recognition rather than actual fit—and that’s where things go wrong. 

A flashy sales pitch might sell you on AI-powered automation, seamless approvals, and faster quotes, but if the system doesn’t integrate properly into your existing workflows, you’re setting yourself up for frustration.

Forget the marketing fluff. When evaluating CPQ software, these are the three most important factors to consider:

1. AI-powered suggestions. The best CPQ solutions recommend the best pricing and bundling options based on past customer behavior and market trends. This means reps aren’t just picking pre-set configurations, they’re using data to offer smarter, more competitive deals.
2. Deeper CRM and ERP integration. A great CPQ system works alongside your CRM and ERP systems. Without deep integration, sales teams waste time manually entering pricing data, chasing approvals, and fixing errors caused by disconnected systems.
3. Faster approvals and fewer bottlenecks. CPQ removes unnecessary steps in the sales process by automating approvals and reducing back-and-forth between teams. Some businesses have cut quote turnaround times from a week to just minutes, giving them a huge edge over competitors still bogged down by slow workflows.

❌ Mistakes to avoid: Many companies roll out CPQ without proper integration—leading to slower sales, not faster. Make sure your CPQ syncs seamlessly with CRM & ERP.

Common Mistakes Companies Make When Implementing CPQ Software

A CPQ system is only as effective as its implementation. The biggest mistake is a lack of clarity from day one.

“One of the biggest mistakes companies make is they don’t know exactly what they want. There’s no clarity on pricing. They may know how to put the products together, but often pricing is one of those things where different groups do it different ways, even within the same company, but there’s no agreed-upon way to do that.”

Translation: CPQ can’t fix broken internal processes, it can only automate them. 

If your pricing structures, approval workflows, and sales strategies are already a mess, CPQ won’t magically fix them. Instead, it will expose every inefficiency and inconsistency, often making problems more obvious and frustrating for your sales team.

Here are some other common mistakes companies make when implementing CPQ software. 

Not Defining Pricing and Approval Rules Beforehand 

Many companies assume that CPQ will “figure out” pricing for them, only to realize the pricing policies are unclear or vary throughout departments. CPQ will only highlight those discrepancies if teams don’t agree on a pricing structure before implementation. 

How to avoid it: 

• Standardize pricing rules and discount policies before implementing CPQ.
• Get all relevant teams to agree on a single pricing model. 
• Make sure approval workflows are clearly mapped out. 

“No implementation deals with ambiguity well. You must know exactly what you want and exactly what you’re expecting to get out of CPQ.”

Not Involving Sales Teams in the Process

If sales teams aren’t involved in CPQ implementation, they’ll see it as just another tool forced on them (or, worse, something that’s set to replace them). If you’re not careful, this can lead to resistance and slow adoption. 

How to avoid it: 

• Involve sales teams early and get their feedback on what’s slowing them down.
• Provide proper training to sales reps to understand how CPQ helps them close deals faster.
• Show sales teams real before-and-after data to prove how CPQ makes their jobs easier. 

Over-Customizing the CPQ System

Some companies customize their CPQ too much, making it rigid and expensive the update. The more modifications you have the harder it is to scale, so it’s best to choose a solution with plenty of out-of-the-box features. 

How to avoid it: 

• Use out-of-the-box features as much as possible.
• Choose a CPQ that naturally integrates with your CRM and ERP instead of one that needs constant workarounds. 
• Make sure your CPQ can grow with your business so you don’t have to replace it in a few years. 

Not Measuring Success Before and After Implementation 

Many companies don’t track how long it takes to quote before implementing CPQ, so they really have no baseline for improvement. If you don’t measure where you started, you won’t know if CPQ is actually working. 

How to avoid it: 

• Track and quote turnaround time before CPQ (how long does it take you to quote today?)
• Define clear success metrics (e.g., reduce quote time from three days to three hours). 
• Compare actual results against your baseline once you’ve implemented CPQ. 

The 10 Best CPQ Tools for 2025

Not All CPQ Tools Are Created Equal. Some will slow you down, others will confuse the hell out of your team. But the right one? It’ll take your sales process from zero to sixty.

Here’s a breakdown of the 10 CPQ tools worth your time in 2025 👇

CPQ Tool	Best For	Pricing	Key Features
Experlogix CPQ	Manufacturers and complex configurations	Contact for pricing	3D/AR visuals, BOM generation, ERP sync, branded proposals
Conga CPQ	Full revenue lifecycle	Custom pricing	AI pricing, subscription automation, advanced approvals
PandaDoc CPQ	Document-first workflows	Enterprise only	Drag-and-drop builder, real-time collaboration, e-signatures
HubSpot CPQ	HubSpot users	$90–$150/user/month	Native CRM integration, payment links, quote templates
Salesforce CPQ	Salesforce users	$75–$150/user/month	Dynamic pricing, guided selling, document automation
Epicor CPQ	3D/AR configurations	$100/user/month	Visual configurator, dynamic pricing, web/app integration
DealHub CPQ	Complex sales processes	Custom pricing	Digital DealRoom, guided selling, subscription workflows
Oracle CPQ	Enterprise sales teams	$240/user/month	AI product config, proposal builder, CRM/ERP sync
SAP CPQ	AI-powered configuration	Custom pricing	Omnichannel quotes, SAP ERP integration, AI suggestions
QuoteWerks CPQ	Small businesses	$15–$30/user/month	Product libraries, Amazon/Staples pricing, CRM connectors

1. Experlogix CPQ: The Best for Manufacturers and Complex Sales

At Experlogix, we’re not new to this. 

We’re not just another name in the CPQ arena—we’ve been shaping the

  CPQ game since 2002—long before half the players on today’s list even existed. 

Experlogix isn’t just another CPQ tool; it’s the tool built by one of the originals in the field, trusted for over two decades to handle the most complex sales processes out there.

It’s no secret, manufacturers love us—that’s what happens when you nail deep, bidirectional integrations with Salesforce and Microsoft Dynamics 365. But don’t box us in. Whether you’re selling custom products, subscriptions, or services, Experlogix makes closing deals—and delivering on them—seamless.

Here’s the bottom line: Once your sales rep sends a quote, Experlogix pushes it straight to production via ERP integration. No clunky handoffs. No missed details. Just faster closes, tighter operations, and a pipeline that actually flows.

Two decades in the game. Still setting the standard. Ready to see why?

Why Choose Experlogix: Experlogix CPQ has been a leader in the space since 2002—long before most CPQ providers existed. Built for complex configurations, especially in manufacturing, it integrates deeply with Salesforce and Microsoft Dynamics 365. Experlogix automates the quote-to-production process with ERP integrations, making it ideal for manufacturers, wholesalers, and direct-to-customer sales.

Key Features:

• 3D and AR Product Visualizations: Simplify complex configurations with interactive visuals.
• Advanced Pricing Rules: Real-time feedback ensures quote accuracy.
• Multi-level BOM Generation: Seamlessly integrated with ERP for production handoff.
• Approval Workflow Automation: Accelerate approvals and reduce bottlenecks.
• Branded Proposal Templates: Generate professional, on-brand quotes quickly.

Pricing: Get in touch for custom pricing.

2. Conga CPQ: Enterprise-Ready, but Best for Salesforce Users? 

Why Choose Conga: Conga CPQ is built for enterprises that need end-to-end revenue lifecycle management. It excels at handling complex quote-to-cash processes and managing subscriptions with automation, making it a favorite among Salesforce users.

Key Features:

• Smart Product Search: Quickly find and configure products with intuitive search tools.
• AI-Powered Pricing Recommendations: Optimize pricing and maximize margins.
• Subscription Automation: Manage renewals and recurring billing with ease.
• Advanced Approvals: Create layered approval workflows within Salesforce.

Pricing: Contact Conga for custom pricing. 

3. PandaDoc CPQ: Document-Focused, but Lacks Deep Configuration 

Why Choose PandaDoc: If your team already uses PandaDoc for proposals and contracts, their CPQ is a seamless add-on. PandaDoc CPQ simplifies the quoting process with built-in e-signatures and payment options, perfect for document-driven sales teams.

Key Features:

• Ultra-Simple Interface: Designed for zero-training onboarding.
• Embedded Payment Gateways: Accept payments instantly with Stripe, PayPal, or Square.
• Collaborative Quotes: Real-time commenting and editing with prospects.
• CRM Integrations: Syncs directly with HubSpot, Salesforce, and other major CRMs.

Pricing: Only available with PandaDoc’s Enterprise plan. Learn more.

4. HubSpot CPQ: Simple, But Limited for Complex Quotes 

Are you a HubSpot user? Then you’ll appreciate HubSpot CPQ, which is available inside HubSpot’s all-in-one sales solution, Sales Hub. Use the tool to generate custom quotes in a few clicks—all without leaving your CRM. Your sales team can even use the CPQ software to accept payments, if necessary.

Top HubSpot CPQ Features

• Use an intuitive interface to complete the configure price quote process
• Build deep product catalogs that reps can easily customize when needed
• Enjoy e-signature integrations and native payment processing capabilities
• Integrate HubSpot CPQ with accounting software like Quickbooks and Xero

HubSpot CPQ Drawbacks

• HubSpot’s biggest advantage is the fact that it’s part of the HubSpot ecosystem. So those who already use HubSpot’s CRM software will have seamless integration. Just know that this CPQ doesn’t work with other ERP or CRM solutions, which is a major drawback.
• HubSpot CPQ isn’t as powerful as other CPQ solutions on the market. This is because most HubSpot customers are middle-market software or services companies. As such, their quoting processes are often less complex than larger businesses.

HubSpot CPQ Pricing

There’s a free version of HubSpot CPQ but it doesn’t include all features. To access the entire tool, you’ll pay $90 to $150 a month, per user—plus a one-time fee of $1,500.

5. Salesforce CPQ: Seamless CRM Integration, but Is It Worth the Cost? 

Salesforce is one of the biggest software companies in the world. What started out as a CRM solution has since grown to become a complete marketing, sales, service, and analytics powerhouse. The question is, can the company’s CPQ tool compete with other brands? Let’s see…

Top Salesforce CPQ Features

• Add a product catalog and custom pricing rules to streamline the quote process
• Enjoy guided selling that enables reps to configure products in less time
• Satisfy unique customer needs by implementing usage-based pricing models
• Build dynamic workflows that help automate approvals and reduce deal friction
• Create and send proposals from inside the Salesforce CRM platform

Salesforce CPQ Drawbacks

• Salesforce CPQ is far from the easiest software to use. You and/or your team will need to devote a significant amount of time to learn the ins and outs of this CPQ tool.
• While Salesforce CPQ can do a lot of things, it can’t do all of them “out of the box“. Plan to spend time and resources to customize this CPQ solution to your preferences.

Salesforce CPQ Pricing

• Salesforce offers two pricing tiers. The “CPQ” tier costs $75 a month/per user and includes basic functionality. The “CPQ+” tier costs $150 a month/per user and includes advanced functionality, like advanced approvals, usage-based pricing, and document generation. (Note: This CPQ can also be accessed inside of Salesforce Revenue Cloud, which starts at $165 a month/per user.)

6. Epicor CPQ: Great Visual Capabilities, But Is That All? 

Epicor CPQ will make you feel like you’re in a science fiction novel thanks to its 2D, 3D, and augmented reality (AR) product configurator. Beyond the futuristic visual capabilities, Epicor CPQ offers a strong feature set that users in a variety of industries will enjoy.

Top Epicor CPQ Features

• Use the visual configuration tool to design products in 2D, 3D, or AR
• Cater to self-service customers and increase digital sales for your company
• Build a dynamic pricing process that auto-updates products as changes are made
• Integrate Epicor CPQ with websites, apps, and other essential business systems

Epicor CPQ Drawbacks

• Epicor CPQ offers plenty of customization options. But it requires a very technical developer to build out, which many teams may not have the resources for.
• Support and issue resolution tends to be a weak point for Epicor CPQ as well.

Epicor CPQ Pricing

• The Epicor CPQ solution will cost your company $100 a month, per user. It should be noted that Epicor offers volume discounts to those who speak to its team.

7. DealHub CPQ: Good for Complex Quotes But Lacks Customization

DealHub helps sales reps close more deals with solid configure price quote options, contract management, and in-app billing capabilities. Its CPQ solution is a great fit when product complexity is a concern, as the app includes strong automation and collaboration tools.

Top DealHub CPQ Features

• Get real-time data regarding a prospect’s interest in specific products
• Build question-based workflows to help reps configure products in less time
• Streamline the quote approval process with in-depth automated workflows
• Handle subscription-based business models and recurring payments
• Integrate DealHub CPQ with Salesforce, HubSpot, and many other CRMs

DealHub CPQ Drawbacks

• Even though DealHub CPQ claims to be a no-code platform, users still have trouble implementing the tool and report a lack of available training.
• Even after they get it up and running, DealHub CPQ users report issues with customization.

DealHub CPQ Pricing

• You’ll need to contact DealHub directly to learn about pricing details. Also worth mentioning, DealHub CPQ doesn’t include subscription management, billing options, or bi-directional connectivity. You’ll need to pay extra for those features.

8. Oracle CPQ: Great Customization, But It Comes At A Cost

Oracle’s CPQ system helps sales reps increase productivity by providing them with a complete quote-to-cash solution. While it’s generally used by enterprise companies, even small businesses can benefit from this CPQ tool because of its vast customization options.

Top Oracle CPQ Features

• Configure products with AI, so reps can focus their attention on customers
• Easily handle annuities, renewals, and other subscription pricing details
• Access real-time pricing and discount data to price products more accurately
• Build dynamic proposals with one click, then manage approvals and signatures
• Integrate Oracle CPQ with CRM, ERP, digital commerce, and other software

Oracle CPQ Drawbacks

• Oracle CPQ doesn’t have the most intuitive interface. Because of this, some users might not be able to access all of the tool’s features, which is unfortunate.
• Oracle CPQ tends to be one of the more expensive solutions on the market.

Oracle CPQ Pricing

• Oracle CPQ will cost your company $240 a month, per user. This price will allow you to access the app’s entire feature set, from product configuration to CRM integration.

9. SAP Sales Cloud: Limited to SAP ERP Users

 SAP CPQ brings the power of AI to the configure price quote process. Because of this, the tool has the ability to supercharge productivity for sales teams in many different industries.

Top SAP CPQ Features

• Generate quotes with 10,000 or more lines in a matter of seconds
• Automate approval and exception workflows to boost efficiency
• Enjoy margin protection features that help ensure profitability
• Integrate SAP CPQ with the other SAP products in your tech stack

SAP CPQ Drawbacks

• SAP CPQ has a steep learning curve that makes it unusable for some reps
• Adapting SAP CPQ to certain business models can be nearly impossible
• Users must already have a SAP ERP solution in place to use this CPQ

SAP CPQ Pricing

SAP doesn’t post pricing for its CPQ tool on its website. To learn this information, you’ll need to contact the company directly and ask for more details.

10. QuoteWerks CPQ: Small Price For Small Businesses

QuoteWerks CPQ is a great option for small businesses. The platform is pretty intuitive, offers customization options, and integrates with many other sales tools.

Top QuoteWerks CPQ Features

• Import product images, product lists, descriptions, and more into your quotes
• Pull pricing from Amazon, Staples, and other retailers to create price comparisons
• Know when customers view, sign, or otherwise interact with your custom quotes
• Integrate QuoteWerks with popular tools like Salesforce, Quickbooks, and Gmail

QuoteWerks CPQ Drawbacks

• QuoteWerks doesn’t offer as many automation and AI-powered features as other apps
• This CPQ is known for having an outdated interface, which frustrates some users
• Setting up integrations with other tools can be a tedious, time-consuming process

QuoteWerks CPQ Pricing

QuoteWerks costs between $15 and $30 a month, depending on the features you need. If you’d like to cut down on those prices, you can sign up for an annual plan.

Why AI-Powered CPQ is the Future

Today’s best CPQ solutions don’t just configure quotes faster, they use AI to predict the perfect pricing, automate approvals, and personalize offers based on real customer data.

If you’re still relying on spreadsheets or rigid rule-based CPQ systems, you’re already falling behind. Here’s why AI is changing CPQ for the better. 

Dynamic Pricing: Smarter, More Competitive Quotes

Traditional CPQ solutions rely on fixed pricing rules, but in 2025 and beyond, AI-driven CPQ can automatically adjust pricing based on:

• Customer purchase history (loyal customers may get better pricing)
• Market demand (pricing can increase for high-demand products)
• Competitor benchmarks (AI can analyze external pricing data)

“AI is not going to replace people—people who know how to use AI are going to replace people. Any repetitive task can be automated, and AI helps by suggesting better options.”

AI-Powered Approvals: Eliminating Bottlenecks

Sales cycles get slowed down by unnecessary approvals. With traditional CPQ, every complex quote needs to be reviewed manually, but AI changes that.

• AI automatically flags riskier deals that need manual review
• Simple, rule-based quotes get instant approval—no waiting on managers
• Approval workflows are optimized to cut unnecessary steps

You can’t afford to waste time with a slow, clunky sales process. CPQ is your fix—but only if you use it right. Skip the headaches and choose a tool built to handle complexity without slowing you down.

Our CPQ is lightning-fast to implement, easy to use, and strong enough to tackle your toughest configurations—especially in manufacturing, services, or subscriptions.

👉 Ready to stop wasting time? Get a demo and see how fast your team can really move.