by Erika | Mar 4, 2020 | Sales Strategy
Non-profit organizations that rely on donations strive to keep administrative costs low and donor engagements high. Part of the efforts to achieve these goals may involve manual administrative activities, often performed by volunteers or part-time employees....
by Erika | Feb 5, 2020 | Sales Strategy
Government agencies should be about sharing knowledge, disseminating information, and enabling those they serve. Regrettably, government communications with citizens have a reputation of being difficult to understand and therefore not engaging. The result? Important...
by Erika | Jan 13, 2020 | Sales Strategy
The way an insurance company handles claims influences the customer experience more than any other transactional interaction companies have with their customers. Policyholders are concerned about receiving their payments, on top of the stress caused by the incident...
by Erika | May 8, 2018 | Sales Strategy
Everyone enjoys fairy tales. They are fun – everything is pretty, the good prevail (usually), the backdrop is a celebration of some kind, and they take place in a fantastical setting, usually far, far away. One of the most popular features of a fairy tale is that...
