{"id":325112,"date":"2026-03-01T13:06:43","date_gmt":"2026-03-01T13:06:43","guid":{"rendered":"https:\/\/experlogix.kinsta.cloud\/case_studies\/ludowici-roof-tile\/"},"modified":"2026-05-19T22:40:24","modified_gmt":"2026-05-19T22:40:24","slug":"ludowici-roof-tile","status":"publish","type":"case_studies","link":"https:\/\/experlogix.com\/de\/case-studies\/ludowici-roof-tile\/","title":{"rendered":"Ludowici Roof Tile"},"content":{"rendered":"

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Case Study<\/div>\n

Ludowici Roof Tile<\/strong> offers high quality terra cotta tile and is the premier choice for architects, homeowners, and commercial projects.<\/p>\n<\/div>\n

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Client<\/strong><\/h4>\n

Ludowici Roof Tile<\/p>\n<\/div>\n

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Country<\/strong><\/h4>\n

United States<\/p>\n<\/div>\n

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Products and Services<\/strong><\/h4>\n

Salesforce CRM
Microsoft Dynamics 365 Finance & Operations<\/p>\n<\/div>\n

\n

Key Capabilities<\/strong><\/h4>\n

Dynamic BOM & Route Generation
Salesforce & Dynamics F&O Integration
Real-Time Standard Costing<\/p>\n<\/div>\n<\/div>\n

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Key Benefits<\/strong><\/h2>\n
90% reduction in quoting errors<\/span>
50% faster quote turnaround<\/span>
Real-time standard costing<\/span>
Salesforce and Dynamics integration<\/span>
Automated line item generation<\/span><\/div>\n<\/div>\n
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Challenge<\/strong><\/h2>\n

The Ludowici family of products includes roof tile, roof accessories, floor tile, wall cladding, and solar shades. With more than 12,000 different products in their catalog and virtually unlimited decorative configurations, every project is unique, and no two orders follow a standard template.<\/p>\n

After successfully deploying Experlogix CPQ within Microsoft Dynamics 365 Finance and Operations, Ludowici had dramatically improved order accuracy and processing speed. However, the company still relied on ERP-side quoting and needed to bring CPQ capabilities into their CRM. Line items remained tedious to create: each job requires a custom parent-child setup with extensive metadata, bills of materials, and routings that must be accurate down to the individual tile model.<\/p>\n

Ludowici needed a way to extend their proven CPQ environment into Salesforce, automate the most repetitive quoting tasks, and maintain a seamless connection back to Dynamics 365 for order fulfillment and costing.<\/p>\n<\/div>\n

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Solution<\/strong><\/h2>\n

With Experlogix CPQ Salesforce integration, Ludowici saw the opportunity to bring quoting into their CRM. Working closely with the Experlogix team, Jeff Lucas, Director of Continuous Improvement, extended the existing CPQ configuration into Salesforce while preserving the full depth of BOM generation, route creation, and dynamic standard costing that the business depends on.<\/p>\n

Ludowici then built a Power Automate flow that triggers when a job is won in Salesforce. The flow creates the sales order header in Dynamics 365, calls the Experlogix Web Config Service to retrieve the configuration XML from Salesforce, and writes it directly into the ERP, allowing downstream teams to make minor edits without duplicating effort.<\/p>\n

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Automation in Action<\/strong><\/h4>\n

To tackle the most labor-intensive part of quoting, Ludowici designed a custom automation layer on top of Experlogix CPQ. The team built a Salesforce flow that reads the quote detail page, identifies the field tile, color percentages, quantities, and units of measure, then automatically generates the correct line items, including associated accessories and model IDs.<\/p>\n

The flow assembles the data into a configuration XML template and sends it through the Experlogix Web Config Service, which completes the remaining fields. This automation is expected to handle roughly 90% of incoming quotes.<\/p>\n<\/div>\n

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This automation is expected to handle roughly 90% of incoming quotes.<\/strong><\/p>\n<\/div>\n

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Real-Time Data Integration<\/strong><\/h4>\n

Ludowici pulls real-time information from Dynamics 365 F&O into Experlogix, including operations data, cost information, and item numbers, allowing the CPQ to dynamically calculate standard costs as a quote is being built. The result is pricing that reflects actual manufacturing costs, giving leadership a far more accurate view of margins than was ever possible with the previous spreadsheet-based price book.<\/p>\n<\/div>\n<\/div>\n

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Results<\/strong><\/h2>\n
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90%<\/div>\n
Reduction in quoting errors<\/div>\n<\/div>\n
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50%<\/div>\n
Faster quote turnaround<\/div>\n<\/div>\n<\/div>\n

Since expanding Experlogix CPQ into Salesforce and building out its automation framework, Ludowici has achieved a 90% reduction in quoting and pricing errors driven by dynamic pricing that eliminates manual data entry.<\/p>\n

The new automation workflow is projected to cut quote turnaround times by 50%, reducing the team\u2019s backlog from eight days down to four.<\/p>\n

The company accomplished all of this without hiring additional staff to manage bills of materials, routes, or costing data. Perhaps most impressively, Lucas, who had no prior CPQ experience before attending a single Experlogix training session in 2019, built the entire configuration and automation framework himself.<\/p>\n<\/div>\n

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\n \u201cWe\u2019re raving fans. I love this product. It\u2019s my favorite product to work with.\u201d
\n Jeff Lucas
Director of Continuous Improvement<\/span><\/cite>\n<\/p><\/blockquote>\n<\/div>\n

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Looking Ahead<\/strong><\/h2>\n

Ludowici has already identified its next phase: migrating to Experlogix Cloud Connect in 2027 to gain deeper integration touchpoints across both Salesforce and Dynamics 365. With a proven track record of extending the platform to meet new needs, the team is confident Experlogix will continue to grow alongside their business.<\/p>\n<\/div>\n

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\u201cWe have a better view of our pricing and our costs than we ever had, super accurate. We\u2019re able to change pricing to reflect actual costs much more easily.\u201d\u2013 Jeff Lucas
Director of Continuous Improvement<\/p>\n

<\/cite>\n<\/p><\/blockquote>\n<\/div>\n

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Download the Full Case Study<\/strong><\/h4>\n

Get the complete Ludowici Roof Tile case study and share it with your team.<\/p>\n

Download PDF<\/a><\/p>\n<\/p><\/div>\n<\/div>\n

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Case Study Ludowici Roof Tile offers high quality terra cotta tile and is the premier choice for architects, homeowners, and commercial projects. Client Ludowici Roof Tile Country United States Products and Services Salesforce CRMMicrosoft Dynamics 365 Finance & Operations Key Capabilities Dynamic BOM & Route GenerationSalesforce & Dynamics F&O IntegrationReal-Time Standard Costing Key Benefits 90% […]<\/p>\n","protected":false},"featured_media":344882,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"

Manufacturer of Architectural Tile Products Improves Order Processing Speed by 30 Percent<\/h3>

Benefits<\/h3>