{"id":337631,"date":"2025-12-10T18:16:46","date_gmt":"2025-12-10T18:16:46","guid":{"rendered":"https:\/\/experlogix.com\/?post_type=case_studies&p=337631"},"modified":"2025-12-22T19:29:36","modified_gmt":"2025-12-22T19:29:36","slug":"tucker-french-b2b-ecommerce-transformation","status":"publish","type":"case_studies","link":"https:\/\/experlogix.com\/de\/case-studies\/tucker-french-b2b-ecommerce-transformation\/","title":{"rendered":"Tucker French Plumbing & Heating Supplies"},"content":{"rendered":"

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How Tucker French Transformed B2B eCommerce with Experlogix<\/h1>\n

Tucker French is a trusted plumbing and heating merchant with seven branches and showrooms across London and the Home Counties. They are known for their wide product range and exceptional customer service. By focusing on trade professionals and businesses, Tucker French delivers tailored solutions that make procurement simple and efficient.<\/p>\n<\/header>\n

The Challenge<\/h2>\n

Previously, Tucker French faced several hurdles that slowed down operations and impacted customer experience. These included:<\/p>\n

    \n
  • A bespoke B2B eCommerce platform that was difficult to maintain<\/li>\n
  • Complex ordering needs such as budget and approval workflows<\/li>\n
  • Customer-specific catalogue downloads<\/li>\n
  • Customers needing to order directly from procurement systems<\/li>\n<\/ul>\n

    As a result, efficiency suffered, and scaling the business became challenging.<\/p>\n

    The Solution<\/h2>\n

    To overcome these challenges, Tucker French implemented Intact ERP integrated with Experlogix eCommerce solutions. This strategic move delivered a fully connected digital experience.
    They introduced:<\/p>\n

      \n
    • WebShop and Pocketshop for ERP-integrated B2B eCommerce<\/li>\n
    • Replacement of a non-integrated catalogue site with a seamless platform<\/li>\n
    • Smart Pack functionality<\/li>\n
    • Real-time stock visibility by branch<\/li>\n
    • Split orders for delivery and collection<\/li>\n
    • Partial fulfilment options for flexibility<\/li>\n
    • Integrated Klaviyo for personalised marketing campaigns<\/li>\n
    • Delivery optimisation by postcode and distance<\/li>\n
    • Launched SOS Delivery for urgent, time-critical orders<\/li>\n
    • Integrated Google Shopping for better product visibility<\/li>\n
    • Added Wufoo Forms for advanced customer interactions<\/li>\n
    • Enabled \u201cPrice on Application\u201d for non-stocked items<\/li>\n<\/ul>\n

      This solution streamlined operations and improved the overall customer experience.<\/p>\n

      The Result<\/h2>\n

      The transformation delivered measurable improvements in efficiency, customer satisfaction, and growth.<\/p>\n

      Efficiencies for the Business<\/h3>\n
        \n
      • Automated stock visibility and order splitting reduced manual work<\/li>\n
      • Seamless ERP integration eliminated duplicate data entry<\/li>\n
      • Faster processing of urgent orders through SOS Delivery<\/li>\n<\/ul>\n

        Benefits for the Business<\/h3>\n
          \n
        • Marketing reach improved with Klaviyo integration<\/li>\n
        • Online visibility increased through Google Shopping<\/li>\n
        • Real-time stock and flexible fulfilment options enhanced customer experience<\/li>\n<\/ul>\n

          Outcomes for the Business<\/h3>\n
            \n
          • Higher order accuracy and reduced operational costs<\/li>\n
          • Growth in online sales and improved customer retention<\/li>\n
          • Stronger competitive position in the plumbing and heating merchant sector<\/li>\n<\/ul>\n

            Tucker French SOS Delivery Service<\/h2>\n

            Tucker French launched its SOS Delivery service, a rapid delivery option designed for urgent orders. This innovative service is unique to Tucker French and forms a key part of their USP, ensuring customers receive essential products quickly when deadlines matter most.<\/p>\n<\/article>\n

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            How Tucker French Transformed B2B eCommerce with Experlogix Tucker French is a trusted plumbing and heating merchant with seven branches and showrooms across London and the Home Counties. They are known for their wide product range and exceptional customer service. By focusing on trade professionals and businesses, Tucker French delivers tailored solutions that make procurement […]<\/p>\n","protected":false},"featured_media":337636,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"content_tag":[],"class_list":["post-337631","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/experlogix.com\/de\/wp-json\/wp\/v2\/case_studies\/337631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/experlogix.com\/de\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/experlogix.com\/de\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/experlogix.com\/de\/wp-json\/wp\/v2\/media\/337636"}],"wp:attachment":[{"href":"https:\/\/experlogix.com\/de\/wp-json\/wp\/v2\/media?parent=337631"}],"wp:term":[{"taxonomy":"content_tag","embeddable":true,"href":"https:\/\/experlogix.com\/de\/wp-json\/wp\/v2\/content_tag?post=337631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}