{"id":345008,"date":"2026-04-15T19:54:51","date_gmt":"2026-04-15T19:54:51","guid":{"rendered":"https:\/\/experlogix.com\/?post_type=case_studies&p=345008"},"modified":"2026-04-15T22:09:51","modified_gmt":"2026-04-15T22:09:51","slug":"venturous-truck-tops","status":"publish","type":"case_studies","link":"https:\/\/experlogix.com\/de\/case-studies\/venturous-truck-tops\/","title":{"rendered":"Venturous Truck Tops"},"content":{"rendered":"

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\n
\n
Case Study<\/div>\n

Empowering 600+ dealers with self-service ordering and eliminating configuration errors with Experlogix CPQ<\/strong><\/p>\n<\/div>\n

\n
\n

Location<\/strong><\/h4>\n

Kansas City, MO, USA<\/p>\n<\/div>\n

\n

Website<\/strong><\/h4>\n

driveventurous.com<\/p>\n<\/div>\n

\n

Corporate Details<\/strong><\/h4>\n

Venturous Truck Tops (LTA Manufacturing) is a leading U.S. manufacturer of fiberglass and advanced-material truck caps and tonneau covers. With a patented PolyFuse\u00ae injection-molded manufacturing process and a dealer network of 600+, Venturous serves the light truck market across North America.<\/p>\n<\/div>\n

\n

Products<\/strong><\/h4>\n

Experlogix CPQ
Salesforce
Microsoft Dynamics Business Central<\/p>\n<\/div>\n<\/div>\n

\n

Benefits<\/h2>\n
Dealer self-service ordering via Salesforce portal<\/span>
Invalid configurations eliminated at point of entry<\/span>
30-minute dealer onboarding to full productivity<\/span>
Increased online orders from previously offline dealers<\/span>
Full lead-to-order traceability across channels<\/span>
Automated bill of materials in Business Central<\/span><\/div>\n<\/div>\n
\n

Challenge<\/h2>\n

Venturous Truck Tops is one of the top three manufacturers of fiberglass truck caps in the United States. Every truck cap the company builds is a custom order, configured to a specific year, make, model, and bed size, with dozens of options for windows, doors, lighting, toolboxes, and accessories. There is no standard part number for what Venturous makes; each bill of materials is unique.<\/p>\n

As the business grew through acquisitions and brand consolidation, the team recognized that its legacy proprietary ERP system could not scale. The decision was made to migrate to Microsoft Dynamics 365 Business Central as the primary ERP. However, Business Central is optimized for part-number-based selling, not complex, rules-driven product configuration. The team needed a CPQ solution to bridge that gap.<\/p>\n

Venturous initially attempted to implement a different CPQ tool but quickly discovered it could not handle the complexity of their configuration requirements, particularly once the company introduced Salesforce as its CRM and the engine behind a new dealer-facing portal. The challenge was clear: find a CPQ that could power both internal order entry in Business Central and external dealer self-service through Salesforce, while enforcing configuration rules that prevent invalid orders.<\/p>\n<\/div>\n

\n
\n
\u201c<\/div>\n
\n

\u201cWe started down the process a long time before we actually went live,\u201d says Jennifer Collins, VP of Marketing. \u201cWhen we brought in Salesforce as our CRM and the engine behind our dealer portal, we knew we needed something that could tie everything together.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n

Solution<\/h2>\n

Through conversations with industry colleagues, the Venturous team learned about Experlogix CPQ and requested a demo. Collins was on the very first call.<\/p>\n

\u201cThe demo was on one of the big truck manufacturers, and it was like, yes, exactly, that\u2019s what we need,\u201d Collins recalls. \u201cYou just can\u2019t get the possibilities you can see with Experlogix. With other solutions, you\u2019re going to hit a boundary really soon. With Experlogix, those limits never came up.\u201d<\/p>\n

The implementation connects three core systems through a middleware layer called Soligo: Experlogix CPQ handles all product configuration and pricing logic, Salesforce powers the dealer portal and CRM, and Microsoft Business Central manages ERP, inventory, and production. When a dealer logs into the Salesforce-based portal, they launch Experlogix CPQ directly, build out a fully validated truck cap order, and submit it. That order flows through to Business Central, where Experlogix automatically generates the bill of materials, ready for production.<\/p>\n<\/div>\n

\n
\n
\u201c<\/div>\n
\n

\u201cIt is truly one of the easiest CPQs I\u2019ve ever dealt with.\u201d<\/p>\n<\/div>\n

Jennifer Collins<\/span>VP of Marketing, Venturous Truck Tops<\/span><\/div>\n<\/div>\n<\/div>\n
\n

Internally, the Venturous customer service team uses the same Experlogix CPQ launched from within Business Central, ensuring a single source of truth for configuration rules, pricing, and product availability regardless of the order channel.<\/p>\n

The Experlogix user experience is built around the way a truck cap is physically assembled: front to back, outside in. Tabs guide users through windows, doors, lighting, interior features, and accessories in a logical sequence. Dependency rules ensure that selecting one option automatically adjusts what is available downstream. For example, choosing a side slider window automatically disables toolbox options that require a different door type. A running price total updates in real time as options are added, reflecting dealer-specific pricing tiers and any active promotions.<\/p>\n<\/div>\n

\n

That order flows through to Business Central, where Experlogix automatically generates the bill of materials, ready for production.<\/p>\n<\/div>\n

\n

Result<\/h2>\n

Since launching the Experlogix-powered dealer portal, the impact on Venturous\u2019s business has been immediate and measurable across several dimensions.<\/p>\n

\n
\n
Adoption<\/div>\n
Rapid dealer adoption with minimal training.<\/div>\n<\/div>\n
\n
Accuracy<\/div>\n
Configuration errors eliminated at the source.<\/div>\n<\/div>\n
\n
Traceability<\/div>\n
Full lead-to-order traceability.<\/div>\n<\/div>\n
\n
Differentiation<\/div>\n
A competitive differentiator in a crowded market.<\/div>\n<\/div>\n<\/div>\n

Rapid dealer adoption with minimal training.<\/strong><\/h4>\n

Venturous onboarded an initial pilot group of dealers who validated the experience before the broader rollout. The feedback was unanimous. Dealers completed a single 30-minute training session and were immediately placing orders on their own. Of the company\u2019s 600+ dealer base, approximately 250 are now active on the portal, and that number continues to grow as previously offline dealers begin ordering online for the first time.<\/p>\n

\u201cThe dealers have all said the exact same thing: it\u2019s super intuitive,\u201d says Collins. \u201cI\u2019ve yet to have really any dealer give me a complaint about Experlogix.\u201d<\/p>\n

Configuration errors eliminated at the source.<\/strong><\/h4>\n

Every order that flows through the configurator is validated against Venturous\u2019s complete set of product rules. Dealers cannot accidentally order a combination that the factory does not produce. Year, make, model, and bed size filtering ensures that only compatible cap models appear, and selecting one option dynamically adjusts what remains available.<\/p>\n

\u201cEvery once in a while, I\u2019ll get an email from a dealer that says, \u2018I tried to order this and it won\u2019t let me,\u2019\u201d Collins laughs. \u201cAnd I say, \u2018That\u2019s because we don\u2019t do that.\u2019 And they go, \u2018Well, then I guess it\u2019s not broken.\u2019\u201d<\/p>\n

Full lead-to-order traceability.<\/strong><\/h4>\n

Because the dealer portal is built on Salesforce, every consumer lead that arrives through the Venturous website carries a unique ID. When a dealer creates a quote from that lead and converts it to an order, the ID stays attached all the way through to Business Central. For the first time, the marketing team can trace whether a lead generated by an Instagram ad, Google campaign, or website visit resulted in an actual sale, closing the loop on marketing ROI.<\/p>\n

A competitive differentiator in a crowded market.<\/strong><\/h4>\n

As the number-three player in its market, Venturous competes against significantly larger, well-funded rivals. The Experlogix-powered dealer portal has become a point of differentiation, with dealers noting that they prefer the Venturous ordering experience over the competition.<\/p>\n<\/div>\n

\n
\n
\u201c<\/div>\n
\n

\u201cWith other solutions, you\u2019re going to hit a boundary really soon. With Experlogix, those limits never came up.\u201d<\/p>\n<\/div>\n

Jennifer Collins<\/span>VP of Marketing<\/span><\/div>\n<\/div>\n<\/div>\n
\n

Looking Ahead<\/h2>\n

Venturous is already in development on the next phase of its dealer portal, with plans to extend Experlogix CPQ to handle parts ordering for replacement components and a forthcoming modular truck cap product line. The team is also exploring Experlogix\u2019s 3D visualization capabilities for a future phase, along with building a data warehouse to give dealers real-time order tracking from placement through production to delivery.<\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Case Study Empowering 600+ dealers with self-service ordering and eliminating configuration errors with Experlogix CPQ Location Kansas City, MO, USA Website driveventurous.com Corporate Details Venturous Truck Tops (LTA Manufacturing) is a leading U.S. manufacturer of fiberglass and advanced-material truck caps and tonneau covers. With a patented PolyFuse\u00ae injection-molded manufacturing process and a dealer network of […]<\/p>\n","protected":false},"featured_media":345034,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"

\r\n\r\n
\r\n
Case Study<\/div>\r\n

Venturous Truck Tops<\/h1>\r\n

Empowering 600+ dealers with self-service ordering and eliminating configuration errors with Experlogix CPQ<\/h2>\r\n <\/div>\r\n\r\n
\r\n
\r\n

Location<\/strong><\/h4>\r\n

Kansas City, MO, USA<\/p>\r\n <\/div>\r\n\r\n

\r\n

Website<\/strong><\/h4>\r\n

driveventurous.com<\/p>\r\n <\/div>\r\n\r\n

\r\n

Corporate Details<\/strong><\/h4>\r\n

Venturous Truck Tops (LTA Manufacturing) is a leading U.S. manufacturer of fiberglass and advanced-material truck caps and tonneau covers. With a patented PolyFuse\u00ae injection-molded manufacturing process and a dealer network of 600+, Venturous serves the light truck market across North America.<\/p>\r\n <\/div>\r\n\r\n

\r\n

Products<\/strong><\/h4>\r\n

Experlogix CPQ
Salesforce
Microsoft Dynamics Business Central<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n

\r\n

Benefits<\/h3>\r\n
\r\n Dealer self-service ordering via Salesforce portal<\/span>\r\n Invalid configurations eliminated at point of entry<\/span>\r\n 30-minute dealer onboarding to full productivity<\/span>\r\n Increased online orders from previously offline dealers<\/span>\r\n Full lead-to-order traceability across channels<\/span>\r\n Automated bill of materials in Business Central<\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n
\r\n

Challenge<\/h2>\r\n\r\n

Venturous Truck Tops is one of the top three manufacturers of fiberglass truck caps in the United States. Every truck cap the company builds is a custom order, configured to a specific year, make, model, and bed size, with dozens of options for windows, doors, lighting, toolboxes, and accessories. There is no standard part number for what Venturous makes; each bill of materials is unique.<\/p>\r\n\r\n

As the business grew through acquisitions and brand consolidation, the team recognized that its legacy proprietary ERP system could not scale. The decision was made to migrate to Microsoft Dynamics 365 Business Central as the primary ERP. However, Business Central is optimized for part-number-based selling, not complex, rules-driven product configuration. The team needed a CPQ solution to bridge that gap.<\/p>\r\n\r\n

Venturous initially attempted to implement a different CPQ tool but quickly discovered it could not handle the complexity of their configuration requirements, particularly once the company introduced Salesforce as its CRM and the engine behind a new dealer-facing portal. The challenge was clear: find a CPQ that could power both internal order entry in Business Central and external dealer self-service through Salesforce, while enforcing configuration rules that prevent invalid orders.<\/p>\r\n\r\n

\u201cWe started down the process a long time before we actually went live,\u201d says Jennifer Collins, VP of Marketing. \u201cWhen we brought in Salesforce as our CRM and the engine behind our dealer portal, we knew we needed something that could tie everything together.\u201d<\/p>\r\n <\/div>\r\n\r\n

\r\n
\r\n
\r\n

\u201cIt is truly one of the easiest CPQs I\u2019ve ever dealt with.\u201d<\/p>\r\n <\/div>\r\n

\r\n Jennifer Collins<\/span>\r\n VP of Marketing, Venturous Truck Tops<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n
\r\n

Solution<\/h2>\r\n\r\n

Through conversations with industry colleagues, the Venturous team learned about Experlogix CPQ and requested a demo. Collins was on the very first call.<\/p>\r\n\r\n

\u201cThe demo was on one of the big truck manufacturers, and it was like, yes, exactly, that\u2019s what we need,\u201d Collins recalls. \u201cYou just can\u2019t get the possibilities you can see with Experlogix. With other solutions, you\u2019re going to hit a boundary really soon. With Experlogix, those limits never came up.\u201d<\/p>\r\n\r\n

The implementation connects three core systems through a middleware layer called Soligo: Experlogix CPQ handles all product configuration and pricing logic, Salesforce powers the dealer portal and CRM, and Microsoft Business Central manages ERP, inventory, and production. When a dealer logs into the Salesforce-based portal, they launch Experlogix CPQ directly, build out a fully validated truck cap order, and submit it. That order flows through to Business Central, where Experlogix automatically generates the bill of materials, ready for production.<\/p>\r\n\r\n

Internally, the Venturous customer service team uses the same Experlogix CPQ launched from within Business Central, ensuring a single source of truth for configuration rules, pricing, and product availability regardless of the order channel.<\/p>\r\n\r\n

The Experlogix user experience is built around the way a truck cap is physically assembled: front to back, outside in. Tabs guide users through windows, doors, lighting, interior features, and accessories in a logical sequence. Dependency rules ensure that selecting one option automatically adjusts what is available downstream. For example, choosing a side slider window automatically disables toolbox options that require a different door type. A running price total updates in real time as options are added, reflecting dealer-specific pricing tiers and any active promotions.<\/p>\r\n <\/div>\r\n\r\n

\r\n

That order flows through to Business Central, where Experlogix automatically generates the bill of materials, ready for production.<\/strong><\/p>\r\n <\/div>\r\n\r\n

\r\n

Result<\/h2>\r\n\r\n

Since launching the Experlogix-powered dealer portal, the impact on Venturous\u2019s business has been immediate and measurable across several dimensions.<\/p>\r\n\r\n

\r\n
\r\n
Adoption<\/div>\r\n
Rapid dealer adoption with minimal training.<\/div>\r\n <\/div>\r\n\r\n
\r\n
Accuracy<\/div>\r\n
Configuration errors eliminated at the source.<\/div>\r\n <\/div>\r\n\r\n
\r\n
Traceability<\/div>\r\n
Full lead-to-order traceability.<\/div>\r\n <\/div>\r\n\r\n
\r\n
Differentiation<\/div>\r\n
A competitive differentiator in a crowded market.<\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

Rapid dealer adoption with minimal training.<\/h3>\r\n

Venturous onboarded an initial pilot group of dealers who validated the experience before the broader rollout. The feedback was unanimous. Dealers completed a single 30-minute training session and were immediately placing orders on their own. Of the company\u2019s 600+ dealer base, approximately 250 are now active on the portal, and that number continues to grow as previously offline dealers begin ordering online for the first time.<\/p>\r\n\r\n

\u201cThe dealers have all said the exact same thing: it\u2019s super intuitive,\u201d says Collins. \u201cI\u2019ve yet to have really any dealer give me a complaint about Experlogix.\u201d<\/p>\r\n\r\n

Configuration errors eliminated at the source.<\/h3>\r\n

Every order that flows through the configurator is validated against Venturous\u2019s complete set of product rules. Dealers cannot accidentally order a combination that the factory does not produce. Year, make, model, and bed size filtering ensures that only compatible cap models appear, and selecting one option dynamically adjusts what remains available.<\/p>\r\n\r\n

\u201cEvery once in a while, I\u2019ll get an email from a dealer that says, \u2018I tried to order this and it won\u2019t let me,\u2019\u201d Collins laughs. \u201cAnd I say, \u2018That\u2019s because we don\u2019t do that.\u2019 And they go, \u2018Well, then I guess it\u2019s not broken.\u2019\u201d<\/p>\r\n\r\n

Full lead-to-order traceability.<\/h3>\r\n

Because the dealer portal is built on Salesforce, every consumer lead that arrives through the Venturous website carries a unique ID. When a dealer creates a quote from that lead and converts it to an order, the ID stays attached all the way through to Business Central. For the first time, the marketing team can trace whether a lead generated by an Instagram ad, Google campaign, or website visit resulted in an actual sale, closing the loop on marketing ROI.<\/p>\r\n\r\n

A competitive differentiator in a crowded market.<\/h3>\r\n

As the number-three player in its market, Venturous competes against significantly larger, well-funded rivals. The Experlogix-powered dealer portal has become a point of differentiation, with dealers noting that they prefer the Venturous ordering experience over the competition.<\/p>\r\n <\/div>\r\n\r\n

\r\n
\r\n
\r\n

\u201cWith other solutions, you\u2019re going to hit a boundary really soon. With Experlogix, those limits never came up.\u201d<\/p>\r\n <\/div>\r\n

\r\n Jennifer Collins<\/span>\r\n VP of Marketing<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n
\r\n

Looking Ahead<\/h2>\r\n\r\n

Venturous is already in development on the next phase of its dealer portal, with plans to extend Experlogix CPQ to handle parts ordering for replacement components and a forthcoming modular truck cap product line. The team is also exploring Experlogix\u2019s 3D visualization capabilities for a future phase, along with building a data warehouse to give dealers real-time order tracking from placement through production to delivery.<\/p>\r\n <\/div>\r\n\r\n<\/div>","_et_gb_content_width":""},"content_tag":[],"class_list":["post-345008","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/experlogix.com\/de\/wp-json\/wp\/v2\/case_studies\/345008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/experlogix.com\/de\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/experlogix.com\/de\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/experlogix.com\/de\/wp-json\/wp\/v2\/media\/345034"}],"wp:attachment":[{"href":"https:\/\/experlogix.com\/de\/wp-json\/wp\/v2\/media?parent=345008"}],"wp:term":[{"taxonomy":"content_tag","embeddable":true,"href":"https:\/\/experlogix.com\/de\/wp-json\/wp\/v2\/content_tag?post=345008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}