enWhat is CPQ for Microsoft Dynamics 365 for Sales?
CPQ stands for Configure, Price, Quote. It’s software that automates pricing calculations, applies discounts, and generally simplifies complex product configurations so customers can customise their orders without waiting ages for a personalised quote.
CPQ for Microsoft Dynamics 365 is a key integration that enhances both sales and engineering or fulfilment processes. While Dynamics 365 is primarily an enterprise resource planning (ERP) software with built-in customer relationship management, finance, and marketing features, integrating CPQ software helps reps configure custom product bundles, visualise options, and present professional quotes to customers, all while maintaining data consistency within the Dynamics 365 ecosystem.
Who needs CPQ for MS Dynamics 365?
CPQ is particularly useful for companies with complex product offerings, variable pricing, or frequent price changes or product rollouts. CPQ’s ability to automate prices and products to reflect current data helps sales teams handle high-volume quotes with reduced risk of inevitable human error. Even if you simply want to improve the customer experience, a CPQ is a good bet, since it helps sales representatives send quick, accurate price quotes for products.
Why do Microsoft Dynamics 365 Users Need CPQ?
It’s exhausting juggling complex products, tricky pricing, and a mountain of customer quotes. Integrating CPQ into Dynamics 365 completely eliminates spreadsheet nightmares. Instead, you can create fresh, customised quotes in seconds that accurately reflect your current pricing – without ever having to leave your CRM or ERP.
If you’re already using Dynamics 365, CPQ will increase its functionalities and help you generate a larger ROI from the investment in your Microsoft tech stack. It does this by streamlining the quoting process and creating a seamless flow of data between the two tools, allowing your team to close larger deals faster, without compromising on accuracy
While Dynamics 365 does offer basic product configuration, CPQ adds advanced options for complex pricing and customisable products. In many cases, you can also opt to integrate 3D product visualisation and document automation within your CPQ system, which is something you otherwise would not be able to access with Dynamics 365’s standard capabilities alone.
Pair this with the speed at which you can generate a fresh quote and the option to win larger sales opportunities through prompts for upsells and cross-sells, and you have yourself a comprehensive, efficient quote-to-cash system.
How does CPQ for MS Dynamics work?
CPQ for Microsoft Dynamics works by integrating directly with the Dynamics 365 platform to enhance and automate the quoting process.
Here’s a breakdown of what it looks like in action:
- Integration: CPQ software connects seamlessly with Dynamics 365, accessing product information, customer data, and pricing information.
- Configuration: When a sales rep starts a new quote or gets new requests for quotes, they use the CPQ interface to configure products or services based on customer requirements. The tool guides them through options and will grey out options that don’t work with prior selection to ensure compatibility.
- Pricing calculation: CPQ automatically applies pricing rules, discounts, and promotions based on the configuration, quantity, customer type, and other factors.
- Quote generation: Once configured and priced, CPQ creates a professional quote document, often with multiple options or scenarios for the customer to consider.
- Approval workflows: If needed, the quote goes through an automated approval process based on predefined rules (e.g., discount thresholds).
- Synchronisation: The final quote is synchronised back to Dynamics 365, updating the opportunity and maintaining data consistency.
- Analytics: CPQ provides insights on quote performance, helping sales teams refine their strategies.
Throughout this process, CPQ leverages Dynamics 365 data while adding its own layer of logic and sales automation to streamline the quoting workflow, which means sales teams can work more efficiently within their familiar Dynamics 365 environment.
Benefits of CPQ for Dynamics Integration
- Cut quote time. By integrating CPQ into its Dynamics 365 ecosystem, FotoFinder cut time-to-quote by 90%.
- Reduce order pricing time. Howdens managed to reduce its order pricing time by 83% with a CPQ and Dynamics 365 integration.
- Improve quote accuracy. Never deliver an error-riddled quote again. Lexmark dramatically improved the accuracy of its quote, leading to a 43% drop in quote revisions. In a similar vein, Valley Countertops reduced customer quote errors and reworks by 33%. Think how much time this will save your sales team.
- Save money and improve sales productivity. Reliance Home Comfort saved $250,000 in one year by improving the efficiency of its sales and quoting process.
Close Deals Quickly With Customer-Centric Quoting Processes
One of the biggest benefits of integrating CPQ with Dynamics 365 is it puts the customer at the center of the quoting process, improving satisfaction and customer engagement.
It does this by allowing sales reps to quickly tailor products or services to each customer’s specific needs, inviting customers to actively participate in the configuration process (they can see changes and price updates in real-time), and generating accurate quotes almost instantly (how’s that for speedy service?).
Reps can close deals faster with consistency across channels, transparent pricing so customers know exactly what they’re paying for, and reduced manual errors. As customers’ needs change, CPQ makes it easy to adjust orders and upgrade services, so you can offer an ongoing enjoyable experience throughout the entire sales process.
Get Started With CPQ for Dynamics
Put 20 years of Dynamics 365 integration to work for you.
We are the pioneers of CPQ for Microsoft Dynamics, launching our first version with Microsoft CRM 1.2 in 2004. Today, Experlogix has more customers and users with Microsoft Dynamics than any other CPQ.
Beyond just a launch button on a Dynamics ribbon, Experlogix delivers deep, bi-directional integration with any Dynamics 365 Sales object and field, no coding required. And, if you have Dynamics ERP, only Experlogix offers a single CPQ solution for your front and back offices.
Our seamless integration also includes an intuitive user experience by matching the look and feel of Dynamics 365, keeping learning curves short and customer satisfaction high.
For Business Users
Experlogix CPQ is a comprehensive solution that offers a unique blend of simplicity, sophistication, and flexibility, making it easy to learn and maintain while still allowing for the development of intricate business logic. This includes advanced pricing models, product bundles, and configuration rules for all types of industries.
Need to pivot fast? Experlogix lets you adapt quickly to market changes, customer demands, and internal processes so you can push new products, price tweaks, and hot promotions to customers ASAP.
Experlogix – still the best integration with Dynamics 365?
Experlogix CPQ is a top contender for Dynamics 365 integration. Its deep native integration with Dynamics 365, its long-standing reputation in the Microsoft ecosystem, and its robust features tailored for Dynamics users make it the perfect addition to your tech stack.
Learn more about CPQ solutions here or if you’re ready to hit the ground running with Experlogix’s integration, contact us for a demo. We’ll show you exactly how Experlogix’s CPQ can create slick, efficient sales cycles you’ll barely recognise.
Frequently asked questions
Does Dynamics Have CPQ?
Microsoft Dynamics 365 boasts a suite of sales tools, from finance and marketing to customer relationship management. However, a dedicated CPQ integration enhances the entire sales cycle by managing and automating product configuration, pricing, and quoting all in one place.
How Much Does CPQ for Dynamics 365 Cost?
Most CPQ solutions are typically anywhere from $50-$300+ per user, per month.
CPQ pricing for Dynamics 365 varies based on several factors, including the number of users, what features you need, the complexity of your product catalogue, and your integration requirements. You may need to pay additional costs for things like training and ongoing support and maintenance.
Is CPQ Worth It?
For many businesses—especially those in manufacturing or other industries with complex products or pricing, CPQ is a game-changer. It’s an investment that often pays for itself through efficiency gains and increased sales. But here’s the kicker: it’s not one-size-fits-all. Your mileage may vary based on your specific needs and processes.
That being said, CPQ can slash quote creation time from days to minutes, eliminate costly errors, bump up your average deal size with upselling features, and close deals faster.
