{"id":325093,"date":"2021-12-08T15:20:07","date_gmt":"2021-12-08T15:20:07","guid":{"rendered":"https:\/\/experlogix.kinsta.cloud\/case_studies\/kelly-roofing\/"},"modified":"2026-09-01T14:46:11","modified_gmt":"2026-09-01T14:46:11","slug":"kelly-roofing","status":"publish","type":"case_studies","link":"https:\/\/experlogix.com\/nl\/case-studies\/kelly-roofing\/","title":{"rendered":"Dakbedekking Kelly"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"xpl-kelly-case\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.xpl-kelly-case,<!-- [et_pb_line_break_holder] -->.xpl-kelly-case *{<!-- [et_pb_line_break_holder] -->  box-sizing:border-box;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case{<!-- [et_pb_line_break_holder] -->  --xpl-blue:#0C214C;<!-- [et_pb_line_break_holder] -->  --xpl-orange:#D94923;<!-- [et_pb_line_break_holder] -->  --xpl-orange-dark:#B83A20;<!-- [et_pb_line_break_holder] -->  --xpl-orange-pale:#FDF8F6;<!-- [et_pb_line_break_holder] -->  --xpl-blue-soft:#F3F8FD;<!-- [et_pb_line_break_holder] -->  --xpl-line:#DDE5E8;<!-- [et_pb_line_break_holder] -->  --xpl-white:#FFFFFF;<!-- [et_pb_line_break_holder] -->  width:100%;<!-- [et_pb_line_break_holder] -->  color:var(--xpl-blue);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case p,<!-- [et_pb_line_break_holder] -->.xpl-kelly-case li{<!-- [et_pb_line_break_holder] -->  color:var(--xpl-blue);<!-- [et_pb_line_break_holder] -->  font-size:1rem;<!-- [et_pb_line_break_holder] -->  line-height:1.65;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case p{<!-- [et_pb_line_break_holder] -->  margin:0 0 1rem;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case h2{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->  margin:0 0 1rem;<!-- [et_pb_line_break_holder] -->  padding-left:1.05rem;<!-- [et_pb_line_break_holder] -->  color:var(--xpl-blue);<!-- [et_pb_line_break_holder] -->  font-size:clamp(1.55rem,2.3vw,2rem);<!-- [et_pb_line_break_holder] -->  line-height:1.2;<!-- [et_pb_line_break_holder] -->  font-weight:700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case h2:before{<!-- [et_pb_line_break_holder] -->  content:\"\";<!-- [et_pb_line_break_holder] -->  position:absolute;<!-- [et_pb_line_break_holder] -->  left:0;<!-- [et_pb_line_break_holder] -->  top:.12em;<!-- [et_pb_line_break_holder] -->  bottom:.12em;<!-- [et_pb_line_break_holder] -->  width:4px;<!-- [et_pb_line_break_holder] -->  background:var(--xpl-orange);<!-- [et_pb_line_break_holder] -->  border-radius:999px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* =========================================================<!-- [et_pb_line_break_holder] -->   PRODUCT-COLOR TEXT LINKS + \u2197<!-- [et_pb_line_break_holder] -->========================================================= *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case a:not(.xpl-kelly-case__button),<!-- [et_pb_line_break_holder] -->.xpl-kelly-case a:not(.xpl-kelly-case__button):visited,<!-- [et_pb_line_break_holder] -->.xpl-kelly-case a:not(.xpl-kelly-case__button):active{<!-- [et_pb_line_break_holder] -->  color:var(--xpl-orange)!important;<!-- [et_pb_line_break_holder] -->  -webkit-text-fill-color:var(--xpl-orange)!important;<!-- [et_pb_line_break_holder] -->  text-decoration:underline!important;<!-- [et_pb_line_break_holder] -->  text-decoration-thickness:1px!important;<!-- [et_pb_line_break_holder] -->  text-underline-offset:3px!important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case a:not(.xpl-kelly-case__button):hover,<!-- [et_pb_line_break_holder] -->.xpl-kelly-case a:not(.xpl-kelly-case__button):focus{<!-- [et_pb_line_break_holder] -->  color:var(--xpl-orange-dark)!important;<!-- [et_pb_line_break_holder] -->  -webkit-text-fill-color:var(--xpl-orange-dark)!important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case a:not(.xpl-kelly-case__button)::after{<!-- [et_pb_line_break_holder] -->  content:\" \u2197\";<!-- [et_pb_line_break_holder] -->  display:inline;<!-- [et_pb_line_break_holder] -->  color:currentColor;<!-- [et_pb_line_break_holder] -->  font-size:.86em;<!-- [et_pb_line_break_holder] -->  line-height:1;<!-- [et_pb_line_break_holder] -->  font-weight:700;<!-- [et_pb_line_break_holder] -->  text-decoration:none!important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__section{<!-- [et_pb_line_break_holder] -->  padding:2.25rem 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__section + .xpl-kelly-case__section{<!-- [et_pb_line_break_holder] -->  border-top:1px solid var(--xpl-line);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* =========================================================<!-- [et_pb_line_break_holder] -->   INTRO<!-- [et_pb_line_break_holder] -->========================================================= *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__intro{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->  margin:0 0 1.5rem;<!-- [et_pb_line_break_holder] -->  padding:1.65rem 1.75rem;<!-- [et_pb_line_break_holder] -->  background:linear-gradient(<!-- [et_pb_line_break_holder] -->    135deg,<!-- [et_pb_line_break_holder] -->    var(--xpl-orange-pale) 0%,<!-- [et_pb_line_break_holder] -->    #fff 72%<!-- [et_pb_line_break_holder] -->  );<!-- [et_pb_line_break_holder] -->  border:1px solid #F0D8CF;<!-- [et_pb_line_break_holder] -->  border-left:5px solid var(--xpl-orange);<!-- [et_pb_line_break_holder] -->  border-radius:14px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__intro:after{<!-- [et_pb_line_break_holder] -->  content:\"\";<!-- [et_pb_line_break_holder] -->  position:absolute;<!-- [et_pb_line_break_holder] -->  width:150px;<!-- [et_pb_line_break_holder] -->  height:150px;<!-- [et_pb_line_break_holder] -->  right:-75px;<!-- [et_pb_line_break_holder] -->  top:-80px;<!-- [et_pb_line_break_holder] -->  border:22px solid rgba(217,73,35,.055);<!-- [et_pb_line_break_holder] -->  border-radius:50%;<!-- [et_pb_line_break_holder] -->  pointer-events:none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__headline{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->  z-index:1;<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin:0 0 .75rem;<!-- [et_pb_line_break_holder] -->  color:var(--xpl-orange);<!-- [et_pb_line_break_holder] -->  font-size:clamp(1.2rem,2vw,1.45rem);<!-- [et_pb_line_break_holder] -->  line-height:1.35;<!-- [et_pb_line_break_holder] -->  font-weight:700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__intro p{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->  z-index:1;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__intro p:last-child{<!-- [et_pb_line_break_holder] -->  margin-bottom:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* =========================================================<!-- [et_pb_line_break_holder] -->   CASE FACTS<!-- [et_pb_line_break_holder] -->========================================================= *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__facts{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:repeat(2,minmax(0,1fr));<!-- [et_pb_line_break_holder] -->  gap:.8rem;<!-- [et_pb_line_break_holder] -->  margin:1rem 0 1.3rem;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__fact{<!-- [et_pb_line_break_holder] -->  min-width:0;<!-- [et_pb_line_break_holder] -->  padding:1rem 1.1rem;<!-- [et_pb_line_break_holder] -->  background:var(--xpl-blue-soft);<!-- [et_pb_line_break_holder] -->  border-top:3px solid var(--xpl-orange);<!-- [et_pb_line_break_holder] -->  border-radius:8px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__fact-label{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin:0 0 .3rem;<!-- [et_pb_line_break_holder] -->  color:var(--xpl-orange-dark);<!-- [et_pb_line_break_holder] -->  font-size:.8rem;<!-- [et_pb_line_break_holder] -->  line-height:1.3;<!-- [et_pb_line_break_holder] -->  font-weight:700;<!-- [et_pb_line_break_holder] -->  text-transform:uppercase;<!-- [et_pb_line_break_holder] -->  letter-spacing:.035em;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__fact-value{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  color:var(--xpl-blue);<!-- [et_pb_line_break_holder] -->  font-size:.95rem;<!-- [et_pb_line_break_holder] -->  line-height:1.45;<!-- [et_pb_line_break_holder] -->  font-weight:700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* =========================================================<!-- [et_pb_line_break_holder] -->   CUSTOMER RESULTS<!-- [et_pb_line_break_holder] -->========================================================= *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__proof{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:repeat(2,minmax(0,1fr));<!-- [et_pb_line_break_holder] -->  gap:.8rem;<!-- [et_pb_line_break_holder] -->  margin:1.35rem 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__proof-card{<!-- [et_pb_line_break_holder] -->  padding:1.4rem 1.2rem;<!-- [et_pb_line_break_holder] -->  background:var(--xpl-blue-soft);<!-- [et_pb_line_break_holder] -->  border-radius:11px;<!-- [et_pb_line_break_holder] -->  text-align:center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__proof-value{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin:0 0 .35rem;<!-- [et_pb_line_break_holder] -->  color:var(--xpl-orange);<!-- [et_pb_line_break_holder] -->  font-size:clamp(2rem,4vw,2.8rem);<!-- [et_pb_line_break_holder] -->  line-height:1.05;<!-- [et_pb_line_break_holder] -->  font-weight:700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__proof-label{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  color:var(--xpl-blue);<!-- [et_pb_line_break_holder] -->  font-size:.92rem;<!-- [et_pb_line_break_holder] -->  line-height:1.45;<!-- [et_pb_line_break_holder] -->  font-weight:700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* =========================================================<!-- [et_pb_line_break_holder] -->   BENEFITS<!-- [et_pb_line_break_holder] -->========================================================= *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__benefits-wrap{<!-- [et_pb_line_break_holder] -->  margin:1.4rem 0 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__benefits-label{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin:0 0 .8rem;<!-- [et_pb_line_break_holder] -->  color:var(--xpl-blue);<!-- [et_pb_line_break_holder] -->  font-size:1.05rem;<!-- [et_pb_line_break_holder] -->  line-height:1.4;<!-- [et_pb_line_break_holder] -->  font-weight:700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__benefits{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:repeat(2,minmax(0,1fr));<!-- [et_pb_line_break_holder] -->  gap:.7rem;<!-- [et_pb_line_break_holder] -->  list-style:none!important;<!-- [et_pb_line_break_holder] -->  margin:0!important;<!-- [et_pb_line_break_holder] -->  padding:0!important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__benefits li{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->  list-style:none!important;<!-- [et_pb_line_break_holder] -->  margin:0!important;<!-- [et_pb_line_break_holder] -->  padding:.95rem 1rem .95rem 2rem!important;<!-- [et_pb_line_break_holder] -->  background:#fff;<!-- [et_pb_line_break_holder] -->  border:1px solid var(--xpl-line);<!-- [et_pb_line_break_holder] -->  border-radius:8px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__benefits li::marker{<!-- [et_pb_line_break_holder] -->  content:\"\"!important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__benefits li:before{<!-- [et_pb_line_break_holder] -->  content:\"\";<!-- [et_pb_line_break_holder] -->  position:absolute;<!-- [et_pb_line_break_holder] -->  left:.9rem;<!-- [et_pb_line_break_holder] -->  top:1.55rem;<!-- [et_pb_line_break_holder] -->  width:7px;<!-- [et_pb_line_break_holder] -->  height:7px;<!-- [et_pb_line_break_holder] -->  background:var(--xpl-orange);<!-- [et_pb_line_break_holder] -->  border-radius:50%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* =========================================================<!-- [et_pb_line_break_holder] -->   QUOTES<!-- [et_pb_line_break_holder] -->========================================================= *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__quote{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->  margin:1.35rem 0;<!-- [et_pb_line_break_holder] -->  padding:1.35rem 1.45rem 1.25rem;<!-- [et_pb_line_break_holder] -->  background:var(--xpl-orange-pale);<!-- [et_pb_line_break_holder] -->  border-left:4px solid var(--xpl-orange);<!-- [et_pb_line_break_holder] -->  border-radius:0 10px 10px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__quote:before{<!-- [et_pb_line_break_holder] -->  content:\"\u201c\";<!-- [et_pb_line_break_holder] -->  position:absolute;<!-- [et_pb_line_break_holder] -->  right:1.1rem;<!-- [et_pb_line_break_holder] -->  top:.2rem;<!-- [et_pb_line_break_holder] -->  color:rgba(217,73,35,.13);<!-- [et_pb_line_break_holder] -->  font-size:5rem;<!-- [et_pb_line_break_holder] -->  line-height:1;<!-- [et_pb_line_break_holder] -->  font-weight:700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__quote p{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->  z-index:1;<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->  font-size:1.02rem;<!-- [et_pb_line_break_holder] -->  line-height:1.65;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__quote-footer{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->  z-index:1;<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin-top:.8rem;<!-- [et_pb_line_break_holder] -->  color:var(--xpl-blue);<!-- [et_pb_line_break_holder] -->  font-size:.88rem;<!-- [et_pb_line_break_holder] -->  line-height:1.4;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__quote-footer strong{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* =========================================================<!-- [et_pb_line_break_holder] -->   CHALLENGE SUMMARY<!-- [et_pb_line_break_holder] -->========================================================= *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__challenge-grid{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:repeat(2,minmax(0,1fr));<!-- [et_pb_line_break_holder] -->  gap:.8rem;<!-- [et_pb_line_break_holder] -->  margin:1.3rem 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__challenge-card{<!-- [et_pb_line_break_holder] -->  padding:1.1rem 1.15rem;<!-- [et_pb_line_break_holder] -->  background:var(--xpl-orange-pale);<!-- [et_pb_line_break_holder] -->  border:1px solid #F0D8CF;<!-- [et_pb_line_break_holder] -->  border-radius:9px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__challenge-title{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin:0 0 .4rem;<!-- [et_pb_line_break_holder] -->  color:var(--xpl-orange-dark);<!-- [et_pb_line_break_holder] -->  font-size:1rem;<!-- [et_pb_line_break_holder] -->  line-height:1.4;<!-- [et_pb_line_break_holder] -->  font-weight:700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__challenge-card p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* =========================================================<!-- [et_pb_line_break_holder] -->   SOLUTION CAPABILITIES<!-- [et_pb_line_break_holder] -->========================================================= *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__solution-grid{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:repeat(2,minmax(0,1fr));<!-- [et_pb_line_break_holder] -->  gap:.8rem;<!-- [et_pb_line_break_holder] -->  margin:1.3rem 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__solution-card{<!-- [et_pb_line_break_holder] -->  padding:1.1rem 1.15rem;<!-- [et_pb_line_break_holder] -->  background:var(--xpl-blue-soft);<!-- [et_pb_line_break_holder] -->  border-top:3px solid var(--xpl-orange);<!-- [et_pb_line_break_holder] -->  border-radius:9px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__solution-title{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin:0 0 .4rem;<!-- [et_pb_line_break_holder] -->  color:var(--xpl-blue);<!-- [et_pb_line_break_holder] -->  font-size:1rem;<!-- [et_pb_line_break_holder] -->  line-height:1.4;<!-- [et_pb_line_break_holder] -->  font-weight:700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__solution-card p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* =========================================================<!-- [et_pb_line_break_holder] -->   SALES EXPERIENCE<!-- [et_pb_line_break_holder] -->========================================================= *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__options{<!-- [et_pb_line_break_holder] -->  margin:1.35rem 0;<!-- [et_pb_line_break_holder] -->  padding:1.3rem;<!-- [et_pb_line_break_holder] -->  background:var(--xpl-blue-soft);<!-- [et_pb_line_break_holder] -->  border-radius:11px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__options-title{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin:0 0 .8rem;<!-- [et_pb_line_break_holder] -->  color:var(--xpl-blue);<!-- [et_pb_line_break_holder] -->  font-size:1.05rem;<!-- [et_pb_line_break_holder] -->  line-height:1.4;<!-- [et_pb_line_break_holder] -->  font-weight:700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__options-grid{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:repeat(2,minmax(0,1fr));<!-- [et_pb_line_break_holder] -->  gap:.7rem;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__option{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->  padding:.9rem 1rem .9rem 2rem;<!-- [et_pb_line_break_holder] -->  background:#fff;<!-- [et_pb_line_break_holder] -->  border-radius:8px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__option:before{<!-- [et_pb_line_break_holder] -->  content:\"\";<!-- [et_pb_line_break_holder] -->  position:absolute;<!-- [et_pb_line_break_holder] -->  left:.9rem;<!-- [et_pb_line_break_holder] -->  top:1.48rem;<!-- [et_pb_line_break_holder] -->  width:7px;<!-- [et_pb_line_break_holder] -->  height:7px;<!-- [et_pb_line_break_holder] -->  background:var(--xpl-orange);<!-- [et_pb_line_break_holder] -->  border-radius:50%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* =========================================================<!-- [et_pb_line_break_holder] -->   CONFIGURATION<!-- [et_pb_line_break_holder] -->========================================================= *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__configuration{<!-- [et_pb_line_break_holder] -->  margin:1.35rem 0;<!-- [et_pb_line_break_holder] -->  padding:1.3rem;<!-- [et_pb_line_break_holder] -->  background:var(--xpl-orange-pale);<!-- [et_pb_line_break_holder] -->  border:1px solid #F0D8CF;<!-- [et_pb_line_break_holder] -->  border-radius:11px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__configuration-title{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin:0 0 .55rem;<!-- [et_pb_line_break_holder] -->  color:var(--xpl-orange-dark);<!-- [et_pb_line_break_holder] -->  font-size:1.05rem;<!-- [et_pb_line_break_holder] -->  line-height:1.4;<!-- [et_pb_line_break_holder] -->  font-weight:700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__configuration p:last-child{<!-- [et_pb_line_break_holder] -->  margin-bottom:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* =========================================================<!-- [et_pb_line_break_holder] -->   PRODUCT LAUNCH BEFORE \/ AFTER<!-- [et_pb_line_break_holder] -->========================================================= *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__launch{<!-- [et_pb_line_break_holder] -->  margin:1.35rem 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__launch-label{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin:0 0 .8rem;<!-- [et_pb_line_break_holder] -->  color:var(--xpl-blue);<!-- [et_pb_line_break_holder] -->  font-size:1.05rem;<!-- [et_pb_line_break_holder] -->  line-height:1.4;<!-- [et_pb_line_break_holder] -->  font-weight:700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__launch-grid{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:repeat(2,minmax(0,1fr));<!-- [et_pb_line_break_holder] -->  gap:.8rem;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__launch-card{<!-- [et_pb_line_break_holder] -->  padding:1.15rem;<!-- [et_pb_line_break_holder] -->  border-radius:10px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__launch-card--before{<!-- [et_pb_line_break_holder] -->  background:#fff;<!-- [et_pb_line_break_holder] -->  border:1px solid var(--xpl-line);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__launch-card--after{<!-- [et_pb_line_break_holder] -->  background:var(--xpl-blue-soft);<!-- [et_pb_line_break_holder] -->  border-top:3px solid var(--xpl-orange);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__launch-card strong{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin:0 0 .4rem;<!-- [et_pb_line_break_holder] -->  color:var(--xpl-blue);<!-- [et_pb_line_break_holder] -->  font-size:1rem;<!-- [et_pb_line_break_holder] -->  line-height:1.4;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__launch-card p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* =========================================================<!-- [et_pb_line_break_holder] -->   FINAL QUOTE<!-- [et_pb_line_break_holder] -->========================================================= *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__final-quote{<!-- [et_pb_line_break_holder] -->  margin-top:1.4rem;<!-- [et_pb_line_break_holder] -->  padding:1.45rem;<!-- [et_pb_line_break_holder] -->  background:var(--xpl-blue);<!-- [et_pb_line_break_holder] -->  border-radius:12px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__final-quote p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->  color:#fff;<!-- [et_pb_line_break_holder] -->  font-size:1.08rem;<!-- [et_pb_line_break_holder] -->  line-height:1.6;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__final-quote cite{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin-top:.75rem;<!-- [et_pb_line_break_holder] -->  color:#fff;<!-- [et_pb_line_break_holder] -->  font-size:.88rem;<!-- [et_pb_line_break_holder] -->  line-height:1.4;<!-- [et_pb_line_break_holder] -->  font-style:normal;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__final-quote cite strong{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  color:#fff;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* =========================================================<!-- [et_pb_line_break_holder] -->   DOWNLOAD \/ CTA<!-- [et_pb_line_break_holder] -->========================================================= *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__download{<!-- [et_pb_line_break_holder] -->  position:relative;<!-- [et_pb_line_break_holder] -->  overflow:hidden;<!-- [et_pb_line_break_holder] -->  margin-top:2.25rem;<!-- [et_pb_line_break_holder] -->  padding:1.5rem;<!-- [et_pb_line_break_holder] -->  background:linear-gradient(<!-- [et_pb_line_break_holder] -->    135deg,<!-- [et_pb_line_break_holder] -->    var(--xpl-orange-pale),<!-- [et_pb_line_break_holder] -->    #fff<!-- [et_pb_line_break_holder] -->  );<!-- [et_pb_line_break_holder] -->  border:1px solid #EFD7CD;<!-- [et_pb_line_break_holder] -->  border-radius:14px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__download:before{<!-- [et_pb_line_break_holder] -->  content:\"\";<!-- [et_pb_line_break_holder] -->  position:absolute;<!-- [et_pb_line_break_holder] -->  left:0;<!-- [et_pb_line_break_holder] -->  top:0;<!-- [et_pb_line_break_holder] -->  width:100%;<!-- [et_pb_line_break_holder] -->  height:4px;<!-- [et_pb_line_break_holder] -->  background:var(--xpl-orange);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__download-copy{<!-- [et_pb_line_break_holder] -->  width:100%;<!-- [et_pb_line_break_holder] -->  max-width:720px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__download-title{<!-- [et_pb_line_break_holder] -->  display:block;<!-- [et_pb_line_break_holder] -->  margin:0 0 .4rem;<!-- [et_pb_line_break_holder] -->  color:var(--xpl-blue);<!-- [et_pb_line_break_holder] -->  font-size:1.2rem;<!-- [et_pb_line_break_holder] -->  line-height:1.35;<!-- [et_pb_line_break_holder] -->  font-weight:700;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__download-copy p{<!-- [et_pb_line_break_holder] -->  margin:0;<!-- [et_pb_line_break_holder] -->  max-width:680px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case__download-actions{<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  flex-wrap:wrap;<!-- [et_pb_line_break_holder] -->  gap:.7rem;<!-- [et_pb_line_break_holder] -->  margin-top:1.1rem;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  justify-content:flex-start;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* =========================================================<!-- [et_pb_line_break_holder] -->   BUTTONS<!-- [et_pb_line_break_holder] -->========================================================= *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case a.xpl-kelly-case__button,<!-- [et_pb_line_break_holder] -->.xpl-kelly-case a.xpl-kelly-case__button:visited,<!-- [et_pb_line_break_holder] -->.xpl-kelly-case a.xpl-kelly-case__button:hover,<!-- [et_pb_line_break_holder] -->.xpl-kelly-case a.xpl-kelly-case__button:focus,<!-- [et_pb_line_break_holder] -->.xpl-kelly-case a.xpl-kelly-case__button:active{<!-- [et_pb_line_break_holder] -->  display:inline-flex;<!-- [et_pb_line_break_holder] -->  align-items:center;<!-- [et_pb_line_break_holder] -->  justify-content:center;<!-- [et_pb_line_break_holder] -->  width:auto;<!-- [et_pb_line_break_holder] -->  max-width:100%;<!-- [et_pb_line_break_holder] -->  min-height:46px;<!-- [et_pb_line_break_holder] -->  padding:.78rem 1.1rem;<!-- [et_pb_line_break_holder] -->  background:var(--xpl-orange);<!-- [et_pb_line_break_holder] -->  border:2px solid var(--xpl-orange);<!-- [et_pb_line_break_holder] -->  border-radius:8px;<!-- [et_pb_line_break_holder] -->  color:#fff!important;<!-- [et_pb_line_break_holder] -->  -webkit-text-fill-color:#fff!important;<!-- [et_pb_line_break_holder] -->  text-decoration:none!important;<!-- [et_pb_line_break_holder] -->  text-align:center;<!-- [et_pb_line_break_holder] -->  font-size:.95rem;<!-- [et_pb_line_break_holder] -->  line-height:1.25;<!-- [et_pb_line_break_holder] -->  font-weight:700;<!-- [et_pb_line_break_holder] -->  white-space:normal;<!-- [et_pb_line_break_holder] -->  transition:<!-- [et_pb_line_break_holder] -->    background-color .2s ease,<!-- [et_pb_line_break_holder] -->    border-color .2s ease,<!-- [et_pb_line_break_holder] -->    transform .2s ease;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case a.xpl-kelly-case__button:hover,<!-- [et_pb_line_break_holder] -->.xpl-kelly-case a.xpl-kelly-case__button:focus{<!-- [et_pb_line_break_holder] -->  background:var(--xpl-orange-dark);<!-- [et_pb_line_break_holder] -->  border-color:var(--xpl-orange-dark);<!-- [et_pb_line_break_holder] -->  transform:translateY(-1px);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case a.xpl-kelly-case__button--secondary,<!-- [et_pb_line_break_holder] -->.xpl-kelly-case a.xpl-kelly-case__button--secondary:visited{<!-- [et_pb_line_break_holder] -->  background:var(--xpl-blue);<!-- [et_pb_line_break_holder] -->  border-color:var(--xpl-blue);<!-- [et_pb_line_break_holder] -->  color:#fff!important;<!-- [et_pb_line_break_holder] -->  -webkit-text-fill-color:#fff!important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case a.xpl-kelly-case__button--secondary:hover,<!-- [et_pb_line_break_holder] -->.xpl-kelly-case a.xpl-kelly-case__button--secondary:focus{<!-- [et_pb_line_break_holder] -->  background:#08182F;<!-- [et_pb_line_break_holder] -->  border-color:#08182F;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.xpl-kelly-case a.xpl-kelly-case__button:focus-visible{<!-- [et_pb_line_break_holder] -->  outline:3px solid rgba(217,73,35,.28);<!-- [et_pb_line_break_holder] -->  outline-offset:3px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* =========================================================<!-- [et_pb_line_break_holder] -->   RESPONSIVE<!-- [et_pb_line_break_holder] -->========================================================= *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:800px){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .xpl-kelly-case__proof,<!-- [et_pb_line_break_holder] -->  .xpl-kelly-case__benefits,<!-- [et_pb_line_break_holder] -->  .xpl-kelly-case__challenge-grid,<!-- [et_pb_line_break_holder] -->  .xpl-kelly-case__solution-grid,<!-- [et_pb_line_break_holder] -->  .xpl-kelly-case__options-grid,<!-- [et_pb_line_break_holder] -->  .xpl-kelly-case__launch-grid{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:650px){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .xpl-kelly-case__facts{<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:560px){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .xpl-kelly-case__download{<!-- [et_pb_line_break_holder] -->    padding:1.25rem;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .xpl-kelly-case__download-actions{<!-- [et_pb_line_break_holder] -->    display:grid;<!-- [et_pb_line_break_holder] -->    grid-template-columns:1fr;<!-- [et_pb_line_break_holder] -->    width:100%;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .xpl-kelly-case__download-actions a.xpl-kelly-case__button{<!-- [et_pb_line_break_holder] -->    width:100%;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width:520px){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .xpl-kelly-case__section{<!-- [et_pb_line_break_holder] -->    padding:1.8rem 0;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .xpl-kelly-case__intro{<!-- [et_pb_line_break_holder] -->    padding:1.25rem;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (prefers-reduced-motion:reduce){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .xpl-kelly-case a.xpl-kelly-case__button{<!-- [et_pb_line_break_holder] -->    transition:none;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- =====================================================<!-- [et_pb_line_break_holder] -->     H1 IS RENDERED BY THE CASE STUDY HERO<!-- [et_pb_line_break_holder] -->     H1: Kelly Roofing<!-- [et_pb_line_break_holder] -->===================================================== &#8211;><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"xpl-kelly-case__intro\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <strong class=\"xpl-kelly-case__headline\"><!-- [et_pb_line_break_holder] -->    Award-Winning Roofing Contractor Deploys Experlogix CPQ with Microsoft Dynamics 365 to Deliver Fast, Accurate Project Quotes to Clients<!-- [et_pb_line_break_holder] -->  <\/strong><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <pee>Kelly Roofing is a general roofing contractor in Florida, USA. This family-owned business constructs and repairs roofs for residential and commercial customers. The company was challenged with pricing their projects, often encountering situations where they furnished customers with quotes that contained errors or inaccurate prices.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"xpl-kelly-case__facts\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"xpl-kelly-case__fact\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <span class=\"xpl-kelly-case__fact-label\"><!-- [et_pb_line_break_holder] -->      Client<!-- [et_pb_line_break_holder] -->    <\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <span class=\"xpl-kelly-case__fact-value\"><!-- [et_pb_line_break_holder] -->      Kelly Roofing<!-- [et_pb_line_break_holder] -->    <\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"xpl-kelly-case__fact\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <span class=\"xpl-kelly-case__fact-label\"><!-- [et_pb_line_break_holder] -->      Experlogix Product<!-- [et_pb_line_break_holder] -->    <\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <span class=\"xpl-kelly-case__fact-value\"><!-- [et_pb_line_break_holder] -->      <a href=\"https:\/\/experlogix.com\/products\/cpq\/\"><!-- [et_pb_line_break_holder] -->        Experlogix CPQ<!-- [et_pb_line_break_holder] -->      <\/a><!-- [et_pb_line_break_holder] -->    <\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"xpl-kelly-case__fact\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <span class=\"xpl-kelly-case__fact-label\"><!-- [et_pb_line_break_holder] -->      Products &#038; Services<!-- [et_pb_line_break_holder] -->    <\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <span class=\"xpl-kelly-case__fact-value\"><!-- [et_pb_line_break_holder] -->      <a href=\"https:\/\/experlogix.com\/cpq\/experlogix-cpq-for-microsoft-dynamics-365-sales\/\"><!-- [et_pb_line_break_holder] -->        Microsoft Dynamics 365<!-- [et_pb_line_break_holder] -->      <\/a><!-- [et_pb_line_break_holder] -->    <\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"xpl-kelly-case__fact\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <span class=\"xpl-kelly-case__fact-label\"><!-- [et_pb_line_break_holder] -->      Location<!-- [et_pb_line_break_holder] -->    <\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <span class=\"xpl-kelly-case__fact-value\"><!-- [et_pb_line_break_holder] -->      Florida, USA<!-- [et_pb_line_break_holder] -->    <\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"xpl-kelly-case__fact\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <span class=\"xpl-kelly-case__fact-label\"><!-- [et_pb_line_break_holder] -->      Customer Website<!-- [et_pb_line_break_holder] -->    <\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <span class=\"xpl-kelly-case__fact-value\"><!-- [et_pb_line_break_holder] -->      <a href=\"https:\/\/kellyroofing.com\/\" target=\"_blank\" rel=\"noopener\"><!-- [et_pb_line_break_holder] -->        kellyroofing.com<!-- [et_pb_line_break_holder] -->      <\/a><!-- [et_pb_line_break_holder] -->    <\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"xpl-kelly-case__proof\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"xpl-kelly-case__proof-card\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <strong class=\"xpl-kelly-case__proof-value\"><!-- [et_pb_line_break_holder] -->      300%+<!-- [et_pb_line_break_holder] -->    <\/strong><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <span class=\"xpl-kelly-case__proof-label\"><!-- [et_pb_line_break_holder] -->      Increase in top line reported by Kelly Roofing<!-- [et_pb_line_break_holder] -->    <\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"xpl-kelly-case__proof-card\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <strong class=\"xpl-kelly-case__proof-value\"><!-- [et_pb_line_break_holder] -->      More than doubled<!-- [et_pb_line_break_holder] -->    <\/strong><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <span class=\"xpl-kelly-case__proof-label\"><!-- [et_pb_line_break_holder] -->      Bottom-line result reported by Kelly Roofing<!-- [et_pb_line_break_holder] -->    <\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"xpl-kelly-case__benefits-wrap\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <strong class=\"xpl-kelly-case__benefits-label\"><!-- [et_pb_line_break_holder] -->    Benefits<!-- [et_pb_line_break_holder] -->  <\/strong><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<ul class=\"xpl-kelly-case__benefits\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><!-- [et_pb_line_break_holder] -->      Improve the speed and accuracy of quotes for sales team<!-- [et_pb_line_break_holder] -->    <\/li>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><!-- [et_pb_line_break_holder] -->      Ability to work on multiple quotes at a time<!-- [et_pb_line_break_holder] -->    <\/li>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><!-- [et_pb_line_break_holder] -->      Automate bill-of-materials<!-- [et_pb_line_break_holder] -->    <\/li>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><!-- [et_pb_line_break_holder] -->      Increased top line by over 300% and doubled bottom line<!-- [et_pb_line_break_holder] -->    <\/li>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><!-- [et_pb_line_break_holder] -->      Improved customer experience<!-- [et_pb_line_break_holder] -->    <\/li>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><!-- [et_pb_line_break_holder] -->      Faster time to market with new product options<!-- [et_pb_line_break_holder] -->    <\/li>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<li><!-- [et_pb_line_break_holder] -->      Immediate updates in price and product variables are pushed out to every user<!-- [et_pb_line_break_holder] -->    <\/li>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/ul>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section class=\"xpl-kelly-case__section\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<h2>Challenge<\/h2>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <pee>Kelly Roofing relied on a per-piece pricing method, or a calculation based on the square footage of a proposed roof. Neither of these pricing methods was ideal. The company found they were losing business because of inadequate quotes or lost money on projects when their quoting procedure didn\u2019t address all the costs. Kelly Roofing constructed quotes with an Excel spreadsheet, which was difficult to support and allowed employees in the field to make configuration mistakes.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <pee>With prices for materials changing rapidly, Kelly Roofing needed a better way to make sure their salespeople were generating quotes consistent with current conditions.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<blockquote class=\"xpl-kelly-case__quote\"><p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee>\u201cSome of our biggest challenges were keeping all salespeople using the same pricing, offering the same products, and being able to update the price list in real time.\u201d<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <span class=\"xpl-kelly-case__quote-footer\"><!-- [et_pb_line_break_holder] -->      <strong>Ken Kelly<\/strong><!-- [et_pb_line_break_holder] -->      President, Kelly Roofing<!-- [et_pb_line_break_holder] -->    <\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p><\/blockquote>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <pee>Under the spreadsheet method, Kelly\u2019s salespeople would sometimes mix details from different roofing systems. These errors impeded the company\u2019s ability to price the projects accurately and order the proper materials for the jobs.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"xpl-kelly-case__challenge-grid\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"xpl-kelly-case__challenge-card\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <strong class=\"xpl-kelly-case__challenge-title\"><!-- [et_pb_line_break_holder] -->        Spreadsheet-Based Quoting<!-- [et_pb_line_break_holder] -->      <\/strong><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <pee>Excel was difficult to support and allowed employees in the field to make configuration mistakes.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"xpl-kelly-case__challenge-card\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <strong class=\"xpl-kelly-case__challenge-title\"><!-- [et_pb_line_break_holder] -->        Inconsistent Pricing<!-- [et_pb_line_break_holder] -->      <\/strong><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <pee>Rapidly changing material prices made it difficult to ensure every salesperson was quoting against current conditions.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"xpl-kelly-case__challenge-card\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <strong class=\"xpl-kelly-case__challenge-title\"><!-- [et_pb_line_break_holder] -->        Configuration Errors<!-- [et_pb_line_break_holder] -->      <\/strong><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <pee>Salespeople could accidentally mix details from different roofing systems.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"xpl-kelly-case__challenge-card\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <strong class=\"xpl-kelly-case__challenge-title\"><!-- [et_pb_line_break_holder] -->        Cost and Revenue Risk<!-- [et_pb_line_break_holder] -->      <\/strong><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <pee>Inadequate quotes could cause Kelly Roofing to lose business or lose money when project costs were not fully captured.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section class=\"xpl-kelly-case__section\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<h2>Solution<\/h2>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <pee>The company switched to Experlogix to correct their price quote problems. Experlogix\u2019s CPQ system updates prices at once for all users. After upgrading to Experlogix salesperson quotes included the most recent updates.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <pee>The Experlogix software also allows salespeople to include options and upgrades in their proposals, something the company hadn\u2019t been able to offer under their old system.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <pee>Integration with Microsoft Dynamics was an important feature Kelly Roofing sought in their search for CPQ software. The company\u2019s business relies on Dynamics to handle much of their business operations. The tight integration meant the company wouldn\u2019t have to deal with conversions or complicated data transfer steps to include Experlogix in their existing workflows.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <pee>Because of the built-in integration, employees at Kelly Roofing discovered the new system saves them lots of time. Salespeople no longer spend their nights assembling estimates after devoting all day at job sites gathering data. Everyone is enthusiastic about the software. Resistance to change was minimal because of the personal benefits of using the new system.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"xpl-kelly-case__solution-grid\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"xpl-kelly-case__solution-card\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <strong class=\"xpl-kelly-case__solution-title\"><!-- [et_pb_line_break_holder] -->        Current Pricing<!-- [et_pb_line_break_holder] -->      <\/strong><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <pee>Price updates are made available to users so salespeople can quote using the latest information.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"xpl-kelly-case__solution-card\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <strong class=\"xpl-kelly-case__solution-title\"><!-- [et_pb_line_break_holder] -->        Options and Upgrades<!-- [et_pb_line_break_holder] -->      <\/strong><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <pee>Salespeople can include different options and upgrades in customer proposals.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"xpl-kelly-case__solution-card\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <strong class=\"xpl-kelly-case__solution-title\"><!-- [et_pb_line_break_holder] -->        Microsoft Dynamics Integration<!-- [et_pb_line_break_holder] -->      <\/strong><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <pee>Experlogix works within the Dynamics-based workflows Kelly Roofing already uses for business operations.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"xpl-kelly-case__solution-card\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <strong class=\"xpl-kelly-case__solution-title\"><!-- [et_pb_line_break_holder] -->        Less After-Hours Estimating<!-- [et_pb_line_break_holder] -->      <\/strong><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <pee>Salespeople no longer spend their nights assembling estimates after spending the day gathering project data at job sites.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"xpl-kelly-case__options\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <strong class=\"xpl-kelly-case__options-title\"><!-- [et_pb_line_break_holder] -->      More flexibility inside the proposal<!-- [et_pb_line_break_holder] -->    <\/strong><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"xpl-kelly-case__options-grid\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"xpl-kelly-case__option\"><!-- [et_pb_line_break_holder] -->        Multiple project options<!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"xpl-kelly-case__option\"><!-- [et_pb_line_break_holder] -->        Optional upgrades<!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"xpl-kelly-case__option\"><!-- [et_pb_line_break_holder] -->        Different price points<!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"xpl-kelly-case__option\"><!-- [et_pb_line_break_holder] -->        Automated bill-of-materials<!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section class=\"xpl-kelly-case__section\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<h2>Result<\/h2>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <pee>Experlogix helped Kelly Roofing increase their revenue and net profits. Now, when salespeople deliver a proposal, they can include options and upgrades that boost revenue. The flexibility enabled by the Experlogix system also gives salespeople more opportunities to close a deal. Instead of delivering a single solution, Kelly Roofing salespeople can show customers multiple options at various price points.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<blockquote class=\"xpl-kelly-case__quote\"><p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee>\u201cExperlogix has helped us to increase our revenue because we are now delivering options in our proposals. The customers can choose from optional upgrades that help them buy the roof that best meets their needs and budgets.\u201d<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <span class=\"xpl-kelly-case__quote-footer\"><!-- [et_pb_line_break_holder] -->      <strong>Ken Kelly<\/strong><!-- [et_pb_line_break_holder] -->      President, Kelly Roofing<!-- [et_pb_line_break_holder] -->    <\/span><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p><\/blockquote>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <pee>With its rules-based configuration, Experlogix has virtually eliminated salesperson quoting errors. Now salespeople answer some questions, input the project specifics, and the system generates accurate quotes.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"xpl-kelly-case__configuration\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <strong class=\"xpl-kelly-case__configuration-title\"><!-- [et_pb_line_break_holder] -->      Rules-Based Configuration<!-- [et_pb_line_break_holder] -->    <\/strong><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee>Salespeople answer questions and enter project specifics while the configuration logic helps generate the appropriate quote. Learn more about the <a href=\"https:\/\/experlogix.com\/cpq\/cpq-rules-engine\/\">Experlogix CPQ Rules Engine<\/a>.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <pee>The new CPQ system also makes it possible for Kelly Roofing to launch new products quickly. When they became authorized installers for the new Tesla Solar Roof System, the Kelly team input the new price list and added a few equations. Instantly, the entire sales team had access to the new products, ready to quote for customers. Prior to installing Experlogix, this task would have taken Kelly months of programming and testing.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"xpl-kelly-case__launch\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <strong class=\"xpl-kelly-case__launch-label\"><!-- [et_pb_line_break_holder] -->      Faster rollout of new product options<!-- [et_pb_line_break_holder] -->    <\/strong><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"xpl-kelly-case__launch-grid\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"xpl-kelly-case__launch-card xpl-kelly-case__launch-card--before\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <strong>Previous Process<\/strong><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <pee>Adding a new product could have required months of programming and testing.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"xpl-kelly-case__launch-card xpl-kelly-case__launch-card--after\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <strong>With Experlogix<\/strong><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->        <pee>Kelly Roofing entered the new price list and equations, making the product available to the sales team for quoting.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"xpl-kelly-case__final-quote\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <pee>\u201cSince we\u2019ve implemented Experlogix, we\u2019ve seen more than a 300% increase in our top line. And we\u2019ve more than doubled our bottom line. For us, it\u2019s paid for itself time and time again.\u201d<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <cite><!-- [et_pb_line_break_holder] -->      <strong>Ken Kelly<\/strong><!-- [et_pb_line_break_holder] -->      President, Kelly Roofing<!-- [et_pb_line_break_holder] -->    <\/cite><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- =====================================================<!-- [et_pb_line_break_holder] -->     FINAL CTA + PDF DOWNLOAD<!-- [et_pb_line_break_holder] -->===================================================== &#8211;><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\n        <div class=\"xpl-resource-cta xpl-resource-cta--cpq\">\n\n            <strong class=\"xpl-resource-cta__title\">\n                Want to learn more?            <\/strong>\n\n            <p class=\"xpl-resource-cta__text\">\n                Speak with one of our experts or download the complete Kelly Roofing customer success story.            <\/p>\n\n            <div class=\"xpl-resource-cta__actions\">\n\n                <a class=\"xpl-resource-cta__button\" href=\"https:\/\/experlogix.com\/demo?product=CPQ\">\n                    Get Started                <\/a>\n\n                <a class=\"xpl-shared-download xpl-shared-download--cpq\" href=\"https:\/\/experlogix.com\/kelly-roofing-case-study-112021\/\" target=\"_blank\" rel=\"noopener\">Read Case Study<\/a>\n            <\/div>\n\n        <\/div>\n\n        <!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H1 IS RENDERED BY THE CASE STUDY HERO H1: Kelly Roofing===================================================== &#8211;> Award-Winning Roofing Contractor Deploys Experlogix CPQ with Microsoft Dynamics 365 to Deliver Fast, Accurate Project Quotes to Clients Kelly Roofing is a general roofing contractor in Florida, USA. This family-owned business constructs and repairs roofs for residential and commercial customers. The company was [&hellip;]<\/p>\n","protected":false},"featured_media":326762,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<h3>Award-winning Roofing Contractor Deploys Experlogix CPQ with Microsoft Dynamics 365 to Deliver Fast, Accurate Project Quotes to Clients<\/h3>  <h3>Benefits<\/h3>  <ul> <li>Improve the speed and accuracy of quotes for sales team.<\/li>  <li>Get the ability to work on multiple quotes at a time.<\/li>  <li>Automate the creation of bill-of-materials.<\/li>  <li>Improve customer experience.<\/li>  <li>Accelerate time to market with new product options.<\/li>  <li>Push out immediate updates in price and product variables to every user.<\/li> <\/ul>  <p>Kelly Roofing is a general roofing contractor in Florida, USA. This family-owned business constructs and repairs roofs for residential and commercial customers.<br><br><a href=\"https:\/\/www.experlogix.com\/app\/uploads\/2024\/12\/kelly-roofing-case-study-112021.pdf\">Get the Full Case Study Now<\/a><\/p>  <p>\u201cSince we\u2019ve implemented Experlogix, we\u2019ve seen more than a 300% increase in our top line. And we\u2019ve more than doubled our bottom line. For us, it\u2019s paid for itself time and time again.\u201d<\/p>  <p><strong>Ken Kelly<\/strong>, President at Kelly Roofing<br><br><\/p>  <p><\/p>","_et_gb_content_width":""},"xpl_cpq_related_topic":[192],"xpl_da_related_topic":[],"class_list":["post-325093","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","xpl_cpq_related_topic-construction"],"acf":[],"_links":{"self":[{"href":"https:\/\/experlogix.com\/nl\/wp-json\/wp\/v2\/case_studies\/325093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/experlogix.com\/nl\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/experlogix.com\/nl\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/experlogix.com\/nl\/wp-json\/wp\/v2\/media\/326762"}],"wp:attachment":[{"href":"https:\/\/experlogix.com\/nl\/wp-json\/wp\/v2\/media?parent=325093"}],"wp:term":[{"taxonomy":"xpl_cpq_related_topic","embeddable":true,"href":"https:\/\/experlogix.com\/nl\/wp-json\/wp\/v2\/xpl_cpq_related_topic?post=325093"},{"taxonomy":"xpl_da_related_topic","embeddable":true,"href":"https:\/\/experlogix.com\/nl\/wp-json\/wp\/v2\/xpl_da_related_topic?post=325093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}