In today’s highly competitive digital marketplace, providing an exceptional online shopping experience is critical to driving sales and building customer loyalty. With the integration of Experlogix Configure, Price, Quote (CPQ) software and Microsoft Dynamics 365 Commerce, businesses can offer a rich B2B or B2C e-commerce experience that not only meets but exceeds customer expectations. This blog will explore how Experlogix CPQ enhances Dynamics 365 Commerce to increase conversion rates, accelerate sales, and deliver a seamless online shopping journey, as outlined in our latest infographic.

Boost Conversion Rates with Guided Selling

Simplify Complex Sales with Intuitive Guided Selling

One of the biggest challenges in e-commerce, especially for B2B and complex B2C sales, is helping customers navigate through extensive product options to find exactly what they need. Experlogix CPQ simplifies this process with intuitive guided selling. By using logic-based rules, the software guides shoppers through their purchasing journey, ensuring they select the right products and configurations based on their specific needs. This feature is particularly useful for businesses selling complex or customizable products, as it reduces the chances of errors and improves the overall shopping experience.

• Guided selling: Helps customers find the right products faster, increasing the likelihood of a purchase.
• Reduce errors: Logic-based rules ensure that customers only select valid product configurations.
• Enhance customer satisfaction: A simplified buying process leads to happier customers and higher conversion rates.

Accelerate Sales with Seamless Integration

Streamline the Buying Process from Cart to Checkout

Experlogix CPQ seamlessly integrates with Dynamics 365 Commerce, streamlining the buying process from the shopping cart to checkout. Once the customer completes their shopping cart, Experlogix CPQ pushes the order directly into Dynamics 365 Commerce, initiating the manufacturing or fulfillment processes without delay. This seamless transition not only speeds up order processing but also ensures that all customer information is accurately transferred, minimizing the risk of errors and improving operational efficiency.

• Seamless integration: Connects the front-end shopping experience with back-end order processing for a smooth transaction.
• Faster order fulfillment: Speeds up the transition from cart to production, reducing lead times.
• Improve operational efficiency: Accurate data transfer minimizes errors and reduces administrative overhead.

Personalize the Customer Experience

Leverage Product and Pricing Intelligence for Personalized Shopping

Personalization is a key driver of customer satisfaction and loyalty. According to a Google/BCG study, customers are willing to spend up to 40% more when their shopping experience is highly personalized. Experlogix CPQ infuses product and pricing intelligence directly into Dynamics 365 Commerce, allowing businesses to offer tailored shopping experiences that cater to individual customer preferences and needs. This level of personalization not only enhances the customer experience but also drives higher spending and repeat business.

• Product and pricing intelligence: Use advanced algorithms to offer personalized product recommendations and pricing.
• Increase customer spending: Personalized experiences lead to higher conversion rates and increased sales.
• Build customer loyalty: Tailored shopping experiences foster stronger customer relationships and encourage repeat business.

Enhance Customer Loyalty and Drive Revenue

Deliver a Seamless, Contactless Shopping Experience

With the rise of contactless payments and the shift towards digital commerce, providing a seamless and secure shopping experience has never been more important. Since the onset of COVID-19, the use of contactless payments has increased by 30%. By integrating Experlogix CPQ with Dynamics 365 Commerce, businesses can provide a fully integrated, seamless, and secure online shopping journey that meets modern customer expectations.

• Contactless and seamless: Offer a secure and smooth shopping experience that aligns with current customer preferences.
• Adapt to market changes: Stay ahead of e-commerce trends by providing modern payment and shopping options.
• Drive long-term growth: A seamless shopping experience encourages repeat business and fosters customer loyalty.

Conclusion: Transform Your E-Commerce Experience Today

Incorporating Experlogix CPQ with Dynamics 365 Commerce is a strategic move that can elevate your e-commerce platform, boost conversion rates, accelerate sales, and enhance customer loyalty. By leveraging guided selling, seamless integration, and advanced personalization, you can provide a superior online shopping experience that meets the demands of today’s customers. Ready to see the benefits for yourself? Schedule a demo today to discover how Experlogix can help you offer a rich e-commerce experience.