Data isn’t what it used to be. Before the dawn of digital transformation, business data was the result of a process – like a simple sales receipt, for example. But with new abilities to store, analyze and segment data, it is now a powerful tool that can offer...
B2B companies and wholesalers need to take heed to avoid the horror of these common scary marketing mistakes! Ok so mistakes happen. We are only human, right? However when it comes to B2B marketing some mistakes can be so horrifying they are best to be buried alive!...
There’s a traditional notion of “why rent, when you can buy?” That conventional thinking could apply to a house, since you are “paying someone else’s mortgage.” Ownership can be perceived as more desirable than renting. But there...
How a branded customer ordering app for B2B wholesale & distribution can benefit your business There is very little we don’t do from our mobile phones these days and B2B sales should be no different. Mobile sales already account for 30% of total eCommerce...
We are all creatures of habit. Sometimes we do the same thing without realizing there might be a better alternative. For example, each morning, you pack your gym bag. It is kind of a pain to get your shoes to fit in with your clothes, and you usually wind up forcing...
